How to let small and medium-sized foreign trade companies take the lead in using AI?
From AI Stefanie Sun to the launch of Copilot on Windows, AI has become popular again in the past two days.
When everyone is talking about AI, how should foreign trade merchants use it? OKKI under Alibaba International Station may be the fastest choice.
On May 24, the foreign trade business intelligent workbench OKKI ushered in a comprehensive upgrade. At the OKKI intelligent product upgrade conference that day, Yang Yuan, CEO of Xiaoman Technology, which independently operates OKKI under Alibaba International Station, announced that after OKKI completes the upgrade , will use new intelligent technologies to help small and medium-sized foreign trade companies manage orders and customers more efficiently and accelerate business growth.
Moreover, not only Alibaba International Station merchants, but also all foreign trade companies can use this upgraded service.
“The goal of this upgrade is very clear, which is to allow small and medium-sized foreign trade companies to take the lead in using AI.” Yang Yuan said.
(Yang Yuan, CEO of Xiaoman Technology)
For many cross-border e-commerce sellers, they are no strangers to OKKI. As an industry-leading foreign trade SaaS service product, OKKI was launched in 2013 when China became the world’s largest trading country. It can be said that it came into being; With the rapid discovery of cross-border e-commerce, OKKI has achieved rapid development. Up to now, it has more than 40,000 foreign trade corporate customers. It is one of the largest applications in the cross-border e-commerce SaaS service market. It can be said that it is going with the wind.
After this comprehensive product upgrade, OKKI will also use various intelligent new technologies to further enhance customer experience and accelerate the development of foreign trade SaaS services.
Specifically, the upgraded OKKI will further improve its capabilities in marketing customer acquisition, customer management, data analysis, etc., and comprehensively help make cross-border e-commerce business smarter and simpler.
First of all, the marketing customer acquisition ability is upgraded.
Before the order comes, finding new customers and maintaining old customers are the basic functions of OKKI.
At the previous 10th anniversary online conference, Yang Yuan introduced that currently, OKKI already has two important customer acquisition products, OKKI leads and OKKI Shops, which can help sellers at different stages of development achieve multiple channel acquisitions. Kehe conducts customer contact; the upgraded OKKI can help sellers intelligently integrate public customer information with one click, starting from business source marketing to acquire customers, to customer conversion and value addition, to business analysis, providing a one-stop comprehensive solution for foreign trade. The solution makes marketing to acquire customers “so easy”.
After the marketing customer acquisition capability is upgraded, a "visible" change is: OKKI will continue to update its product capabilities and further add AI-assisted email writing, marketing copywriting and other functions to help improve the efficiency of all aspects of the cross-border e-commerce industry. Improvement; in this way, cross-border e-commerce salesmen can focus on connecting with customers in need, thereby discovering more business opportunities.
Just as Xiaoman Technology COO Zijun said, combined with AI, we can use the more effective order negotiation skills, reception suggestions, and corporate material matching accumulated by merchants and industry experts to create a foreign trade negotiation order for our salesmen. The little assistant allows every sales link to have "techniques" to follow, lowers the threshold for our salesmen to serve buyers, and standardizes the overall reception and service capabilities of merchants.
Regarding this, Yu Huan, the founder of Dongguan Shanglin Technology Co., Ltd., has the most say: As a company in the early stages of entrepreneurship, after using OKKI Leads, it can not only use industry keywords By searching for corresponding customers, you can also input the company's customer industry, main products and other information into OKKI Leads. The system will automatically recommend interested customers in a customized way, and follow up and manage customers in one stop." When starting a business, using the right tools is crucial, and OKKI Leads helped me accumulate initial customer assets," Yu Huan said.
陈抉, CEO of Shenzhen Aola E-Commerce Co., Ltd., also has the same experience: She is engaged in the clothing industry, which has many flexible customized fragmented orders. An old foreign trade salesperson of the company There may be hundreds of customers to follow up on for a long time, and the work intensity of the salesperson is very high. With OKKI, the efficiency of the entire company has been greatly improved: "OKKI storage manages all our customer resources. It not only It is a piece of software that has become a very smart and key position in the company." OKKI's upgrade in marketing and customer acquisition capabilities will bring more changes, which is worth looking forward to.
Secondly, customer management upgrade.
In fact, customer management has always been a big problem among small and medium-sized foreign trade companies. Another important function of OKKI is to retain customers by maintaining customer orders through effective customer management.
In 2022, Alibaba International Station launched the OKKI order management system, which connects the core business scenarios in a closed loop from clues to orders; the upgraded OKKI further strengthens its business analysis capabilities, not only to manage orders well, but also to The business analysis of good companies allows sellers to clearly understand which products have market prospects, which channels have the highest ROI, etc. This is equivalent to equipping small and medium-sized foreign trade companies with an "intelligent customer steward" that can fully accumulate customer assets, thereby further assisting Seller decision-making analysis to maximize business efficiency.
hubei Feidemu Sports is a sporting goods company that started with RMB 200,000 and has annual sales of RMB 70 million. Company founder Liang Zhizhong said that the company used to use forms to record customer information, so that Here's a drawback: Once a salesperson leaves, key information such as communication records between the company and customers will also be gone. "Now that we use OKKI, all customer information, including employee follow-up information, is recorded, and analyzable reports can be formed to truly retain customers."
Also, the business data capabilities have been upgraded.
To do a good job in cross-border e-commerce business, it is necessary to make full use of massive transaction data resources and increase data exchange to improve operating data capabilities.
In order to help cross-border sellers access more data, in 2022, OKKI began to cooperate with leading domestic ERP manufacturers such as Kingdee and UFIDA to separate business, customers, finance, and production from each other. The data is connected in series to realize the interoperability of data between various departments of the enterprise; after OKKI's operating data capabilities are upgraded, OKKI will also extend more operating data analysis capabilities, allowing small and medium-sized foreign trade companies to have "data analysts".
Zhao Xiaomei, general manager of Shandong Dongsi Import and Export Co., Ltd., said that before, the data of various departments of the company were not interoperable, making statistical data difficult; after using OKKI, the data of the front and rear modules can be easily connected, and the data of the front and rear modules can be easily accessed on the mobile phone. Viewing data anytime and anywhere is more convenient and valuable for managers. In addition, through refined order management, OKKI can also help companies find the basis for decision-making through data analysis such as order gross profit and human efficiency.
In May of this year, Alibaba International Station released a plan called the "Digital Foreign Trade New Speed Plan", which was noticed by the "E-Commerce News". In the next three years, Alibaba International Station will use new technologies, such as intelligent tools, to help foreign trade companies improve efficiency and win more business.
This also means that, with this OKKI product upgrade as a symbol, Alibaba International Station will continue to deepen the full-process digital foreign trade services and take practical actions to "let small and medium-sized foreign trade companies take the lead in using AI."
When foreign trade begins to compete for technology, Alibaba International Station is already at the forefront
Good companies do not wait for the wind to blow, but feel the direction of the wind in advance during the process of discerning trends.
If a worker wants to do good, he must first sharpen his tools. In fact, compared to other industries, the demand for AI in the foreign trade industry may be more urgent. This is because cross-border e-commerce transactions involve various aspects such as product selection, operations, overseas advertising investment, services, logistics, etc. With the existing manpower and resource allocation of many cross-border companies, it is difficult to cover everything. With the help of AI, "Sharp tools" to reduce costs and increase efficiency are the "rigorous needs" of many cross-border sellers.When the foreign trade industry began to compete for technology, Alibaba International Station was quietly at the forefront:
As a digital foreign trade service platform driven by new technologies, Alibaba International Station established two new technologies: intelligence and pan-video at the beginning of this year. technical direction.
Recently, the General Administration of Customs released the latest data showing that in US dollars, my country’s exports increased by 8.5% year-on-year in April this year; since this year, overseas demand on Alibaba International Station has increased by 30% year-on-year. Especially in February and March, the growth rate of digital foreign trade is still increasing, and the efficiency of digital foreign trade driven by technology is significantly higher.
Against the background of the rebound in foreign trade, Alibaba International Station will further use new technologies to bring digital foreign trade to a new speed, and "define the next generation of foreign trade experience" through intelligent and pan-video upgrades.
First, strengthen the innovation and application of intelligent technology.
Cross-border e-commerce can apply intelligent technology to optimize the purchasing experience, and at the same time, it can also significantly reduce the daily operating costs and thresholds of foreign trade merchants. This also means that with the application and innovation of smart technology, the matching of buyers and sellers on Alibaba International Station will become more accurate, bringing opportunities for cross-border sellers to gain more business growth.On the other hand, in terms of cross-border logistics and cash flow services, with the support of new technologies, Alibaba International Station can also provide cross-border sellers with a more efficient and smoother experience. It is understood that through transaction guarantee upgrades, foreign trade remittance collection and remittance service Alibaba.com Pay will save small and medium-sized foreign trade companies more than 10 million in 2022; and through cross-border logistics upgrades, Alibaba.com Logistics currently covers more than 220 countries and regions around the world. , with more than 26,000 dedicated transportation lines, bringing faster and more convenient logistics services to sellers.
Second, pan-video technology improves merchant efficiency.
With the rise of short videos and live broadcasts, the pan-video trend of cross-border e-commerce has become increasingly obvious. The above takes Alibaba International Station as an example. According to data, in March this year, the number of overseas buyers viewing cross-border live broadcasts on Alibaba International Station increased threefold compared with the same period last year. Alibaba International Station's cross-border live broadcast is specially designed for overseas buyers. It is different from many people who usually think that live broadcast is directly to consumers. This is worth noting. Previously, when many overseas buyers came into contact with domestic cross-border sellers, there were some obstacles in communication between the two parties. The buyers did not have a comprehensive understanding of the seller's products, and it was difficult for both parties to seize the opportunity to conclude a transaction. Nowadays, video brings real-time face-to-face scenes, and buyers can have a clear understanding of merchants and products. Through direct communication through the camera, the communication efficiency of both parties has also been greatly improved, making it easier to establish mutual trust and successfully facilitate the closing of business. .
In this regard, Alibaba International Station merchant Zhejiang Aidu Clothing founder Lai Guorong has deep feelings: "As long as foreign customers are willing to video chat with us, there will be no deal that cannot be made"; and Shandong Ling Pin Machinery Technology Co., Ltd. sold an industrial laser equipment worth 200,000 yuan in the live broadcast room of Ali International Station. In this regard, Zhang Jie, general manager of Pin Machinery, said: "Cross-border live broadcast is similar to participating in overseas events in the past. Offline exhibitions allow face-to-face communication with buyers, which helps quickly build trust between buyers and sellers, and helps us save costs."
Picture: Yiwu merchant Aidu Clothing is doing cross-border live broadcast on Alibaba International Station
"E-Commerce News" believes that OKKI is an important foreign trade business intelligent workbench under Alibaba International Station. In this comprehensive upgrade of OKKI products, intelligence is what the title should mean.
In the future, Alibaba International Station will continue to use new technologies and continuously upgrade cross-border e-commerce services to help more small and medium-sized foreign trade companies expand business opportunities, reduce costs and increase efficiency, and lead merchants on the track of rapid growth.
When “foreign trade SaaS” becomes popular
Only by standing on the wind can you dance in the wind.
Currently, the foreign trade SaaS service market is growing rapidly and provides business development opportunities for cross-border e-commerce companies. Public data shows that China’s cross-border e-commerce SaaS market will reach 7.3 billion yuan in 2021, with a growth rate of 75.8%; more importantly, from the perspective of development trends, the current cross-border e-commerce SaaS service market has only just begun. The development potential is far from being unleashed. With the changes in the foreign trade environment in recent years, the improvement and penetration of foreign trade SaaS functions will be further deepened. It is expected that the compound growth rate in the next three years will be around 29%.
As AI applications enter the field of cross-border e-commerce more widely, it also plays a vital role in improving the functions of foreign trade SaaS.
If you understand the trend in advance, you can be one step ahead.
In fact, Alibaba International Station has deployed the foreign trade SaaS intelligent service very early.
In 2020, Ali strategically invested in Xiaoman. Now it seems that Ali’s chess move three years ago played a decisive role in the development of the chess game.
As a veteran of cross-border e-commerce SaaS services, Xiaoman has accumulated rich experience through ten years of development, and his products and services are in a leading position in the industry. At present, Xiaoman's product core R&D team accounts for more than one-third of its total population, and its annual R&D expenses exceed 100 million yuan. It provides a full-link foreign trade SaaS service, which has been highly recognized by customers. The cooperation between the two parties has also brought huge benefits. imagination space.
Nowadays, with the further application of new intelligent technologies, its service capabilities will continue to improve. In the future, the scale of service providers will be further expanded.
Of course, what is more meaningful is that while OKKI has received new technology blessings and its product and service capabilities have been continuously improved, it will still insist on opening its services to all foreign trade companies in the entire industry, so that technology can benefit all foreign trade companies.
This successful case also allows more partners to see the huge market space of foreign trade SaaS, attracting more ecological players to enter the market, and also promotes the entire cross-border market by jointly developing and cultivating the foreign trade SaaS market. The healthy development of the e-commerce industry.
Author | Fengqing
The above is the detailed content of When foreign trade began to embrace AI, Alibaba International Station quietly 'jumped ahead' for 3 years. For more information, please follow other related articles on the PHP Chinese website!
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