Meitu company AIGC has launched a new B-side scenario, and its 'AI poster” further improves design efficiency

The "AI Poster" function was launched on May 16 in the Meitu Design Studio under Meitu Company, aiming to lower the design threshold and improve production efficiency. With the help of AIGC support, non-professionals can easily create high-quality posters.

In traditional poster production, you can use professional design tools such as Photoshop or use quick design tools such as poster templates. PS requires professional designers to operate proficiently, but even professional designers need to spend a lot of time constantly adjusting details such as size and color matching, which consumes a lot of time and energy. People who have no design foundation can only use ready-made poster templates to complete the design, but selecting templates, replacing pictures, and replacing text are also time-consuming, and even if users spend a lot of time, sometimes they cannot achieve the desired design effect.

The "AI Poster" launched by Meitu Design Studio on May 16 can further lower the design threshold through AI technology, benefiting more non-heavy users who have poster design needs.

In terms of scene implementation, "AI Poster" is not only suitable for e-commerce practitioners, WeChat marketing users and office workers, but can also provide efficient design solutions for advertising, personal activities and other fields to better meet user needs. Improve user experience.

Compared with traditional poster production methods, "AI posters" use AI models for AI intelligent arrangement, which have higher technical content and bring users a new design experience and cost reduction and efficiency improvement methods.

In comparison, the traditional way of making posters requires multiple steps to make an e-commerce poster, including finding templates, selecting appropriate fonts and pictures, adjusting layout, etc. It takes at least 1 hour to make a picture. Posters are created through the Meitu Design Studio. Ordinary users with no design background only need to input a simple sentence into "AI Poster" and hundreds of posters can be produced in 10 seconds.

Recently, Meitu has continued to launch AIGC-related products and applications, benefiting from Meitu’s deep technical reserves in the field of artificial intelligence and rich experience in implementing AIGC scenarios. As early as 2010, when Meitu Imaging Research Institute (MT Lab) was established, Meitu had already begun exploring the field of computer vision. In 2022, Meitu's AIGC capabilities have been applied in painting, photography, photo retouching, video post-production, Video shooting, design, skin testing and other diverse scenarios.

Currently, Meitu has launched a number of B-end AIGC products and functions that are helping to upgrade the digital industry. For example, Meitu Cloud Repair provides a one-stop intelligent photo editing solution for the commercial photography industry, which greatly improves the post-processing of photos. Quality and efficiency; Meitu Yifu provides AI skin testing and related SaaS solutions for skin care brands, medical beauty institutions and beauty salons; launches "AI Product Pictures" for the e-commerce design industry to further reduce the cost of photographing products on e-commerce platforms , to promote cost reduction, efficiency improvement and content innovation for e-commerce practitioners, "AI dress-up" can realize virtual model dress-up with one click and revolutionize the way of e-commerce clothing shooting.

In response to the "AI Poster" released on May 16, people in the design industry pointed out that this function is an important exploration of Meitu Design Studio in the field of intelligent design, and is also an important node in promoting the application of AIGC technology in the design field. It provides a more Multiple designers have brought a new design experience and more efficient production methods, and also brought more opportunities to practitioners in related fields.

The person in charge of the Meitu Design Studio expressed the hope that through functions such as "AI Poster", it can break the traditional design threshold and allow more people to quickly create excellent poster materials. With the continuous improvement of technology and the continuous expansion of application scenarios, Meitu Design Studio will continue to promote the implementation of AIGC in multiple scenarios to help more users and customers achieve convenient, efficient, and high-quality image creation.

On June 19, Meitu will hold the second "Meitu Image Festival", at which time it will also release a series of new AIGC products related to image productivity.

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