Survey shows: Posting volume by Twitter users dropped significantly after Musk's acquisition

News on May 18, according to the latest reports, a Pew Research Center survey showed that since Elon Musk completed the acquisition of Twitter at the end of last year, the number of posts posted by users of this social media platform has dropped significantly. .

According to ITBEAR Technology Information, a new analysis of Twitter user behavior conducted by this research center shows that before Musk’s acquisition, the most active users (the top 20% of total tweets) were in a few years. The number of posts dropped significantly during the month, with an average monthly decrease of about 25%.

In addition, the survey also revealed that among U.S. adults who have used Twitter in the past year, about 60% said they have recently stopped using the platform, and a quarter said they will no longer use the platform in a year. Will use Twitter again.

#The new data underscores the challenges facing Linda Yaccarino as she takes over as CEO of Twitter. Yacarino will take over the troubled social media service. The platform has already lost some advertisers amid concerns about racist and other inappropriate content since Musk took over.

Yaccarino recently resigned as head of global advertising at NBCUniversal. She will be needed to help Twitter repair relationships with advertisers and strengthen content moderation. Musk acknowledged in an interview on Tuesday that he had cut about 80% of his workforce, bringing the company's headcount to about 1,500, and acknowledged laying off some employees he was supposed to keep.

According to surveys, most of the content on Twitter is posted by a very small number of powerful users. One survey suggests that 20% of U.S. adults are on Twitter, generating 98% of all tweets on the platform since Musk's acquisition. ”

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