Snapchat launches chatbot My AI, powered by OpenAI technology

According to news on February 28, social media Snapchat announced on Monday, local time, that it will provide My AI, a chatbot using OpenAI technology, to paying users, becoming the latest company to release an AI chat function on its platform. company of.

Snap said on Monday that the chatbot, called My AI, will be available to premium users who subscribe to Snapchat. Snapchat is a paid subscription service for $3.99 per month. My AI chatbot helps answer users' questions and generates prompts on the app's chat tab.

ChatGPT, released by OpenAI at the end of last year, has become one of the hottest elements in the technology world. Microsoft, one of the OpenAI investors, has integrated the technology behind ChatGPT into the Bing search engine, allowing specific users to ask questions and receive answers and suggestions in the form of a chat. Search industry leader Alphabet's Google has also begun rolling out a new artificial intelligence chat service called "Bard" to some users.

However, this technology is not perfect. Some users who are trying out Microsoft's new Bing say the results provided by the new search engine are flawed. Microsoft has since tweaked the deployment to try to reduce errors.

Snap said in a statement that the My AI chatbot uses OpenAI technology customized for Snapchat and may also experience errors.

Snap said: "My AI is prone to hallucinations and can be tricked into saying anything. It has many shortcomings, please understand and apologize in advance!" The company also warned: "Please do not interact with My AI shares no secrets, and don’t rely on the advice it provides.”

Currently, Snap only opens the chatbot to users who subscribe to the Snapchat service. As the digital advertising market becomes increasingly volatile, major social media companies are trying to attract more users to their paid services. Both Twitter and Meta have launched paid certification subscription services, trying to attract customers to pay with blue certification badges and promising more customer support services. Snap said that since its launch last summer, the number of Snapchat subscribers has exceeded 2.5 million.

Snap is also one of the companies most severely affected by the turbulence in the advertising market. The reasons include many companies cutting advertising expenditures because of concerns about the poor economic environment. Apple’s changes to the iOS privacy policy in 2021 also make it difficult to track users and deliver ads. Targeted advertising has become more difficult. Snap launched the subscription service to diversify its revenue. The company also said it doesn't fully expect to replace advertising revenue with subscription revenue.

Snap said at the end of last month that revenue growth in the fourth quarter of 2022 has stalled and revenue may decline in the first quarter of this year. Snap shares rose about 1% on Monday, but have fallen nearly 75% in the past year.

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