Instagram wants Reels to stop using new creator tools and longer clips from TikTok

Starting today, TikTok competitor Instagram Reels is rolling out some cool new features. One of the most important features is that reels can now last up to 90 seconds.

Once again, the focus of the update is on the creators. Instagram Reels, for example, is adding a new collection of sound effects "from air horns to crickets to drums and more." In addition to these sound effects, there's a new Import Audio feature that can add commentary or background noise to any video on your camera roll that's at least 5 seconds long.

The interactive stickers people already know from Stories are now also available on Reels. The company says they offer "more opportunities to engage with the community." These are the three options available so far:

• Poll: Poll your audience on what should happen in your next video to They themselves help shape the storyline;
• Quiz: Use this sticker to test your audience’s skills (or teach them something new!);
• Emoticons Symbol Slider : Let your audience share how your content makes them feel, and stickers make the heart-eyes emoji even more powerful.

While TikTok now supports videos up to 10 minutes long, Instagram Reels is still aimed at short stories. That means users can create videos up to 90 seconds long. The company says creators will have "more time to share more about yourself, shoot more behind-the-scenes footage, dig deeper into the nuances of your content, or whatever else you want to do with the extra time."

Last but not least, Instagram recently introduced templates that allow you to easily create reels using another template as a template.

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