'Bing Chatbot in the spotlight: Search engine popularity soars as daily active users surpass 100 million'

Microsoft's Bing search engine recently passed the important milestone of 100 million daily active users, thanks in part to the successful launch of its artificial intelligence Bing Chat feature. While Bing has been growing steadily in recent years, the addition of Bing Chat attracted a new group of users who had never used a search engine before.

It’s worth noting that Google currently has over 1 billion daily active users, on par with Microsoft’s 100 million user achievement. Still, the milestone represents an important step for Microsoft as it continues to compete with Google and work to increase its market share.

In a recent blog post, Microsoft head of consumer marketing Yusuf Mehdi announced, “We are excited to share that after several years of steady progress and millions of new Bing preview users As a result, our daily active users of Bing have exceeded 100 million.

Although Microsoft has not previously revealed the number of daily active users of Bing, the recent launch of Bing Chat has put the search engine in the spotlight. According to Microsoft According to the company, approximately one-third of Bing Chat testers are new to Bing, indicating that the AI-powered features have attracted new users to the platform. In fact, Microsoft has recorded more than 4,500 Bing Chat testers since the preview began With 10,000 chat records, users average about 3 chats each time.

While Bing Chat is undoubtedly a factor in increasing Microsoft search engine usage, it is not the only factor. For example, Microsoft Edge is driving Bing Usage also plays a role, as the company promotes its search engine by default through Edge updates, Windows updates and even prompts to prevent people from downloading Google Chrome. Microsoft expects new features, such as Bing Search and the ability to create in the Edge sidebar, to further boost Bing Growth in the user base.

It’s been a month since the Bing chatbot launched, and Microsoft has been rolling out multiple updates to improve the user experience. In response to concerns about the occasionally erratic behavior of the chatbot, Microsoft is offering different personality tones A switch has been added to deal with any unpredictable outbreaks. The company also implemented certain restrictions after inappropriate reactions and gradually lifted them over the past week. These measures demonstrate Microsoft's commitment to providing high quality to all users and a secure chatbot experience.

Microsoft recently released new statistics on Bing Chat usage, in line with the company's plans to increase revenue in the digital advertising market, which is worth approximately $500 billion. On In a conference call with analysts last month, Microsoft Vice President of Finance Philippe Ockenden emphasized that gaining just 1 percentage point of the search advertising market could bring a $2 billion revenue opportunity to the company's advertising business.

Thanks in part to Bing, Microsoft has managed to grow its ad revenue to $18 billion over the past 12 months, up from $10 billion in the previous fiscal year. However, Microsoft still has a long way to go before it catches up to Google Going forward, Google will generate more than $200 billion in advertising revenue in 2022. Still, Microsoft's efforts to expand Bing's user base and develop new advertising opportunities demonstrate the company's commitment to innovation and growth in the digital advertising market.

For Microsoft, expanding its use of the digital advertising market and increasing its market share are important opportunities to compete with industry leader Google. While Microsoft remains a small player in the space, with a low single-digit share, the company is working hard to close the gap. As Mehdi said, "It feels good to be at the dance!" As Microsoft CEO Satya Nadella pointed out in a recent interview, the dance refers to the fierce rivalry between Microsoft and Google. . Nadella said he wants people to know that Microsoft has the ability to make Google "dance," even if Google remains the dominant player in search.

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