Will ChatGPT become the most powerful assistant in the e-commerce industry? Amazon merchants use it to write product copy

As more and more lawyers, clinicians, professors and students use ChatGPT, it also begins to The business world shows practicality. For many Amazon sellers who want to boost product sales, they use ChatGPT to seek more competitive advantages in subtle ways. Third-party merchants using ChatGPT say the artificial intelligence tool can make selling on Amazon’s marketplace easier and more profitable.

Chad Rubin sells vacuum hoses on Amazon. He has always wanted to give his product a catchy and easy-to-remember product title to attract buyers to choose to click and buy his hose among many hose products.

Rubin turned to the recently popular ChatGPT for this purpose, using it to complete various tasks, such as asking ChatGPT to "generate 5 very clever and catchy titles" for his vacuum cleaner vacuum hose.

"Uses airflow to remove dirt," he read ChatGPT's reply. "I would never have thought that could be said about a vacuum hose."

In recent months, Google-owned A series of videos and articles have appeared on video platform YouTube to educate Amazon sellers on the benefits of using ChatGPT. E-commerce software providers such as JungleScout are also integrating ChatGPT into their services.

"This is a technology that will fundamentally change all of our lives," said JungleScout technical director Stephen Curial, who previously worked in software development at Amazon for 10 years. , "It's so powerful."

Currier said that it won't be long before generative artificial intelligence tools like ChatGPT will become people's right-hand assistants at work, completing tasks such as numerical calculations or spell checking. , helping business people reduce their daily heavy repetitive work.

ChatGPT has taken the technology industry by storm since OpenAI’s public release last November.

Currently, millions of people are using ChatGPT to write novels, automatically generate computer code or edit resume information. Microsoft has integrated the technology behind ChatGPT into the Bing search engine, and last month Google also released Bard, a competing chatbot that targets ChatGPT.

Although the entire technology startup market is still sluggish, investors are pouring huge amounts of money into the field of artificial intelligence. Last week, Character.AI, a startup with just 22 employees, raised $150 million in a round of financing led by Andreessen Horowitz, valuing it at $1 billion. It was founded by two former Google employees and has yet to generate revenue.

Hamza Amor, an Amazon seller and founder of e-commerce consulting company Fussy Penguins, released a series of short videos on TikTok to show how ChatGPT can help merchants discover the most popular products.

Amor started trying out ChatGPT in December, asking the bot questions such as "Tell me more about you" and "What is the meaning of life?" He then tried asking ChatGPT to write short paragraphs such as children's stories. Word. He was impressed by the automatically generated content.

Amor also lets ChatGPT summarize what users like and dislike about a product based on a set of reviews to help improve the product. For example, ChatGPT suggested that he use different packaging and more durable materials for an under-the-table footstool on sale, or consider providing multiple size options and adjustable height of the footrest.

ChatGPT also helped Amor write product descriptions, a process that would normally take Amazon sellers several hours to write and edit.

Amor said: "It will do the tone you suggest and it only takes a few seconds." "That's the most surprising thing."

ChatGPT Already It has brought practical results to some Amazon sellers. Rubin said that after he used ChatGPT to describe his products, he saw an increase in ad conversion rates for several vacuum filters, coffee filters and air purifiers. He said one product's conversion rate increased from 26% to 46% in eight weeks.

Rubin also sees further business opportunities to tap into the ChatGPT trend, namely by providing an introduction to how other Amazon sellers are using ChatGPT. Because many third-party sellers need to manage and maintain dozens or even hundreds of products on the platform at the same time, they are competing with many new sellers every day.

In 2021, Rubin founded a pricing software company called Profasee, and some of the features it launched used artificial intelligence. Rubin said he plans to integrate ChatGPT into a new tool to help sellers quickly adjust their product titles.

However, the effectiveness of ChatGPT will also be questioned by many people. It turns out that new AIs like ChatGPT are prone to making mistakes and in some cases just making things up. ChatGPT learns how to write by analyzing large amounts of information from the Internet, potentially creating what artificial intelligence experts call "hallucinations."

Aidan Duffy, an Amazon seller who also runs a consulting business, turned to ChatGPT to help boost sales of his massage backrests. ChatGPT not only helped him list the selling points in the product description, but also suggested that he design an adjustable backrest function for users of different heights. Duffy said he did consider making such a backrest.

However, Duffy said that he still has doubts about the accuracy of ChatGPT. Duffy said he recently used ChatGPT to inquire about how to import the product. "The answer given is just readable, and I think that's just a basic industry practice," he said. "It's not going to do all the work for you."

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