What does self-operated store mean?

Self-operated stores are retail stores directly operated by enterprises. Some brands usually like to adopt the direct operation method and directly invest in operating counters in shopping malls or opening specialty stores in good locations for retail. Its advantages include: 1. Effectively display the company's strength; 2. Directly earn higher operating profits; 3. Directly understand the characteristics of consumer demand; 4. Facilitate operation and management; 5. Effectively handle the company's inventory.

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What does self-operated store mean?

Self-operated stores are retail stores directly operated by enterprises. Some powerful big brands often like to adopt the direct operation method, directly investing in operating counters in large shopping malls or opening specialty stores in prime locations for retail. .

It has the following major advantages:

1. As an image display, especially the image display of the flagship store, it is very convincing and reference. It can effectively show the company's strength and provide image standards. .

2. Putting aside the intermediate links, companies directly face consumers and can directly earn higher operating profits.

3. Facing the market directly helps enterprises obtain the most effective market information and understand the characteristics of consumer demand.

4. Because it has direct control, it is easy to operate and manage, and can perfectly embody and execute the company's marketing philosophy.

5. Self-operated stores can effectively handle the company's inventory and special products.

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