What are Ali's values?

Alibaba’s 6 core values: 1. Customers come first; customers are the parents of food and clothing. Think about problems from the customer’s perspective. On the basis of adhering to principles, we will ultimately achieve the satisfaction of both customers and the company. 2. Embrace change, welcome change, and be brave in innovation. 3. Teamwork, sharing and sharing, ordinary people do extraordinary things; actively integrate into the team, be willing to accept help from colleagues, and cooperate with the team to complete the work. 4. Be honest and upright and forthright in words and deeds. 5. Be optimistic and never give up. 6. Dedicated and persistent, striving for excellence.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

Alibaba Group Holdings Co., Ltd. (referred to as: Alibaba Group) is a company founded in 1999 in Hangzhou, Zhejiang Province by 18 founders led by Jack Ma.

Alibaba’s values

Alibaba insists on “customers first, employees second, and shareholders third.”

Alibaba Group has six core values, which are the cornerstone of Alibaba’s corporate culture and an important part of the company. The six core values ​​are:

1. Customers come first - customers are the parents of food and clothing

1) Respect others and maintain Alibaba’s image anytime and anywhere

2) Face complaints and grievances with a smile, and proactively solve problems for customers at work

3) During communication with customers, do not shirk responsibility even if it is not your own responsibility

4) Think about problems from the customer's perspective, and on the basis of adhering to principles, ultimately achieve the satisfaction of both customers and the company

5) Have a sense of advanced service and nip problems in the bud

2. Embrace changes - welcome changes and be brave in innovation

1) Adapt to the company's daily changes and don't complain

2) Face changes, treat them reasonably, and fully Communicate and cooperate sincerely

3) Be able to adjust yourself to the difficulties and setbacks caused by changes, and positively influence and drive colleagues

4) Be forward-looking at work and establish new methods and new methods Ideas

5) Create changes and bring breakthroughs in performance to improve performance

3. Teamwork-sharing and sharing, ordinary people do extraordinary things

1) Actively integrate into the team, be willing to accept help from colleagues, and cooperate with the team to complete the work

2) Actively express constructive opinions before making decisions and fully participate in team discussions; after making decisions, regardless of whether individuals have objections, they must Full support in words and deeds

3) Actively share business knowledge and experience; proactively provide necessary help to colleagues; good at using the power of the team to solve problems and difficulties

4) Good at communicating with different types Cooperate with colleagues, do not bring personal preferences into work, and fully embody the principle of "treating the problem, not the person"

5) Have a sense of ownership, positively influence the team, and improve team morale and atmosphere

4. Integrity - Honesty and integrity, candid words and deeds

1) Honesty and integrity, be consistent on the inside and outside

2) Accurately express your views through correct channels and processes; Be able to express critical opinions while making corresponding suggestions, and speak out.

3) Do not spread unverified news, do not talk irresponsibly about things and people behind their backs, and be able to provide positive guidance and respond to any opinions and opinions Feedback "if there is any, correct it, if not, encourage it"

4) Be brave enough to admit mistakes, take responsibility, and make corrections in a timely manner

5) Respond correctly and effectively to dishonest behaviors that harm the company's interests Stop

5. Optimism - Be optimistic and never give up

1) Like your job and agree with Alibaba’s corporate culture

2) Love Alibaba, take the overall situation into consideration, and do not care about personal gains and losses

3) Face daily work with a positive and optimistic attitude, never give up when encountering difficulties and setbacks, constantly motivate yourself, and strive to improve performance

4) Always influence and drive colleagues and teams with a spirit of optimism and a belief in winning

5) Constantly set higher goals. Today’s best performance is tomorrow’s minimum requirement

6. Dedication - dedication, perseverance, and striving for excellence

1) Don’t put off today’s things until tomorrow, only do work-related things during working hours

2) Follow the necessary work procedures, and there are no repeated mistakes caused by dereliction of duty

3) Continuous learning, self-improvement, and fully embodying the result-oriented approach in doing things

4) Ability to work according to the requirements Correctly arrange work priorities and do the right things

5) Follow but not stick to the work process, simplify the complex and obtain greater work results with smaller investment

Expand knowledge: Three corporate cultures that are indispensable for the future of small and medium-sized enterprises

Corporate culture is crucial to the development of an enterprise. For small and medium-sized enterprises in the early stages of entrepreneurship, creating an excellent corporate culture is the source of rapid development for the enterprise.

Corporate culture is crucial to the development of an enterprise. For small and medium-sized enterprises in the early stages of entrepreneurship, creating an excellent corporate culture is the source of rapid development for the enterprise. Therefore, in the development of corporate culture of small and medium-sized enterprises, we must pay attention to the development of the following three corporate cultures:

The first corporate culture: customer culture

Customer culture is a corporate culture characterized by "meeting customer needs". Customers are the source and vitality of enterprise development and the basic component of the market. Without customers, a company cannot develop. Therefore, small and medium-sized enterprises especially need to strengthen the construction of customer culture and organically combine the construction of corporate culture and the construction of customer culture.

To some extent, the process of enterprise development is the process of continuously meeting customer needs. Only by continuously meeting the needs of customers that keep pace with the times, will the money from customers continue to flow into the company's "money bag". But in real life, many companies have not done a good job of "satisfying customer needs". This is the root cause of self-centered people in the company!

In terms of practicing the corporate culture of customer first , Tiantian Electronics, Zhongtian Technology and other companies have done very unique things, allowing these to dominate the market segments. This shows the importance of customer culture*.

The second corporate culture: speed culture

As the saying goes, the eyes are not as fast as the hands. This requires companies to be fast in execution. Speed ​​culture is a corporate culture characterized by “strengthening market awareness and improving execution capabilities”. Speed ​​culture emphasizes quick reaction and quick action. In market competition, small and medium-sized enterprises must capture relevant information in a timely and extensive manner, process the collected information quickly, and strive to launch response measures as soon as possible to seize the opportunity.

Most small and medium-sized enterprises are in a weak position in market competition because their market sense is not sensitive enough and their execution capabilities are difficult to improve. If these small and medium-sized enterprises want to become first-class brand enterprises and compete with the strong players in the market competition, they need speed. By the time our competitors think of it, we have already taken the lead and seized the strategic foothold. Small and medium-sized enterprises must strengthen the construction of speed culture, do it immediately, do it quickly and do it continuously, and do it correctly.

The third corporate culture: innovation culture

Innovation is the driving force for enterprise development. The process of an enterprise's development is, to some extent, also a process of continuous innovation. Times have changed, and if companies do not innovate and keep up with the pulse of the times, even the best and most valuable things will fade out of the sight of consumers. Therefore, small and medium-sized enterprises must learn to innovate and make innovation a corporate culture. Speed ​​innovation refers to the technique of being fast. "Fast" also requires innovation, and "fast" without innovation will not be able to win by surprise.

It can be seen that small and medium-sized enterprises must take off the gorgeous coat of corporate culture and build these three indispensable corporate cultures, so that culture can go from the altar into practical things, making culture simpler and more effective. In the history of successful marketing and in a market full of brands, the power of corporate culture cannot be underestimated.

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