What does account matrix mean?

Account matrix is ​​a high-level method of account operation. It refers to an operating entity opening or linking multiple accounts. The accounts divert traffic to each other, induce traffic classification, convert precise traffic, and achieve marketing effects in the form of account groups. maximize.

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What does the account matrix mean?

"Account Matrix" is a high-level method of account operation, which refers to an operating entity opening or linking multiple accounts. Accounts divert traffic to each other, induce traffic classification, convert precise traffic, and maximize marketing effects in the form of account groups.

The matrix system in Douyin Enterprise Accounts is relatively complex, and the original intentions of opening account matrices for enterprise accounts of different magnitudes, different natures, and different marketing purposes are also different. In general, the purpose of opening a Douyin enterprise account matrix is ​​divided into two categories: expanding coverage or increasing revenue. Many Douyin enterprise accounts are trying to operate the account matrix on Douyin, but generally speaking, there is still a lot of room for growth in the construction and operation skills of the Douyin enterprise account matrix.

Next let’s take a look at why we need to establish an account matrix!

1. Multiple effects

Using different types of account matrices can achieve multiple blooms. The content between these accounts is usually not related, or even belongs to different fields.

2. Amplification effect

Use sub-accounts to divert traffic to the parent account, enhancing and amplifying the influence of the parent account. For example, Ah Chun, a well-known anti-counterfeiting Internet celebrity, likes to use his sub-account to interact with his main account and ask himself questions to increase the influence of his account. For this reason, netizens also jokingly called him a "split personality".

3. Synergy effect

Accounts under the same matrix form a group-like combination, and the account contents are connected with each other and guide each other's traffic. This is what we often see when a member of a dance troupe or a gaming guild posts a video that goes viral, and then a large number of accounts with similar prefixes appear. These accounts are connected in series and can guide each other's traffic.

Finally, let’s talk about the five major advantages of account matrix for enterprise accounts!

1. Increase brand exposure

2. Accumulate fans through different aspects

3. Increase activity in front of fans and achieve fan accumulation

4. Jointly promote activities and tags through account groups to gain traffic

5. The content of an account can be used as a resource for the team to maximize value

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