What is the function of wappush?

wappush refers to PUSH, also called service information or push information, which is a special format of text message; wap push means a text message with a link, which can guide you to the wap website; it is through It is sent by the SP gateway and uses software and mobile interfaces.

The operating environment of this article: windows7 system, DELL G3 computer

PUSH (WAP-PUSH) is also called service information or push information. A specially formatted text message.

WAP is like the Internet, a network with rich content. How users find their favorite sites and how to find their favorite businesses on a site often takes a long time. WAP PUSH can send a link to a certain site or business to a mobile phone that supports the WAP PUSH function via text message. In this way, you only need to read the text message (service information), open the link in the text message, and you can directly access the business. . Therefore, WAP PUSH realizes the combination of SMS and WAP services, saving you time in searching for services and making it easier for you to directly find and use your favorite services. Regardless of whether the PUSH message is opened by the user, it will remain in the "push inbox" of the mobile phone, and the user can open it repeatedly.

wap push means a text message with a link, which can guide you to the wap website. It is sent through the SP gateway, using software and mobile interfaces.

Features and Advantages

1 Save users the inconvenience of entering the URL on their mobile phones. For example, some URLs have a long number of characters and are very troublesome to enter.

2 Suitable for targeted promotions and advertising. For example, you can directly push the page address of a certain activity information, the page address of a certain coupon, and the page address of a certain product directly to the user's mobile phone.

3 Users are forced to accept, and the arrival rate reaches 100%

4 High user opening rate Distribution of the proportion of openings after receiving WAP-PUSH:

According to authoritative Internet research institutions iResearch research shows that after receiving WAPPUSH, 16.6% of Internet users generally open it, and the proportion of people who open it after reading the description clearly reaches 53.6%. The proportions of basically not opening or directly deleting are 11.4% and 18.6% respectively. It can be found that the acceptance of WAPPUSH push service is very high, especially the text description and introduction sent by WAP-PUSH play an important role in whether users open it. Most users only open it after reading the text description clearly. Open WAP-PUSH.

5 Almost all mobile phones produced after 2006 support WAP-PUSH

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