How to set keywords for mini programs

How to set the keywords of the mini program?

Now, the search function in WeChat is still being strengthened, and the search results are integrated with comprehensive algorithms such as big data. One thing that is particularly noteworthy is that when users search using WeChat, mini programs will be displayed first.

Developers can configure keywords related to the mini program business in the "Promotion" module in the mini program background. After the keyword configuration takes effect, it will affect the search results together with the service quality of the mini program, user usage, keyword relevance and other factors.

Developers can check the number of visits brought by custom keywords in the "Promotion" module in the mini program background.

WeChat applet can add several keywords. What is the use of keywords?

The keywords must be related to the business of the mini program itself, and must be the services provided by the mini program, or the brand of the services provided by the mini program.

After passing the review, the mini program’s custom keywords will work together with the mini program service quality, user usage, keyword relevance and other factors to affect the search results.

It is not ruled out that some keywords do not support direct searches for your mini program.

A maximum of 10 custom keywords can be set for the mini program, and it can be modified three times per month. Developers can change the keywords according to the actual situation of the mini program.

What is the use of custom keywords for the Mini Program?

After the keyword passes the review, the Mini Program will be more likely to be searched by users through this keyword. For example, if you search for "eating", you can find food-related mini programs. The name of the mini program does not necessarily need to contain the word "eat".

How to layout keywords well?

Generally speaking, our search keywords mainly include two. "Search keywords" and "Transaction keywords".

Today’s mini program keywords are like domain names back then. Using appropriate keywords may save a lot of money for promotion, and generally speaking, good keywords are more likely to be searched by the public. A good and suitable keyword is also helpful in shaping the product image. The influence and publicity brought by preemptively registering keywords have absolute advantages. In a sense, spending some money to do small programs and preemptively register keywords is Very worth it.

Mini program keyword search ranking rules

1. Mini program online time: the earlier it is online, the greater the advantage and the more exposures (5%)

2. The more exact matching keywords appear in the description, the higher the ranking (10%)

3. The keyword appears once in the title, and the shorter the overall title is, the higher the ranking (35% )

4. The more users use the WeChat mini program, the higher the ranking (50%)

It is determined by objective data such as user frequency of use, which can be seen in the promotion module in the background . Based on user usage, number of visits and other data, merchants can optimize mini program searches: improve products or change keywords. The higher the user usage of your mini program, the more likely you will be on the hot search list compared with mini programs of the same nature.

WeChat applet can add several keywords. What is the use of keywords? Mini Program Keyword Strategy

In addition, you need to pay attention to the following three points when registering keywords:

1. Grasp the product trend. If investors can accurately pay attention to public search trends, then there will be a high chance that the registered keywords will bring large traffic.

2. Master the different characteristics of the product. To put it simply and popularly, when searching for similar products, your keywords will make the public feel brighter.

3. Strategic positioning of keywords. The setting of each keyword is not achieved by blindly following the trend, but accurate positioning, and strategic design around the brand based on the efficacy of the product and market demand. Determined

When WeChat uses mini programs to open up "social content transactions", huge online traffic can feed back to offline through social relationship chains and high-quality content, and vice versa. For now, service-oriented and consumer-oriented companies in the field of public welfare should actively develop small programs to earn new traffic dividends.

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