what is vpay

Since its establishment on November 23, 2017, Vpay has rapidly “grown” under the banner of “blockchain”. According to VPAY’s public data on members, in more than a year Within this period, more than 20 types of MLM coins have been issued intensively, and 4 million members have been rapidly developed. According to incomplete statistics, more than 4.1 billion yuan of financing has been raised. The number of 4 million members is unparalleled among the MLM coins that have been investigated or batched. (Recommended study: phpstorm)

Looking outside the blockchain industry, MLM organizations that can develop to millions of people in a short period of time are probably even the sensational "health care empire" Quan Jian" is also difficult to reach. What’s even more surprising is that after other MLM coin projects shut down and ran away, this MLM platform, which had been operating a capital pool for a year, has still not collapsed, and has a vague tendency to whitewash itself.

The boss behind the scenes never reveals his "real identity", and the main operating body is "cunning rabbit with three holes". How did the Vpay platform develop step by step? What is the operating model hidden behind Vpay?

"MLM crowdfunding", attracting 4.1 billion yuan in one year

In November 2017, Vpay was launched at a time when the blockchain concept was in the spotlight. The first virtual currency asset - Vpay Coin (i.e. "VPC"), was launched with 10 million as a seed asset, each worth 1.2 yuan. Vpay calls it the "platform mother currency".

Unlike other digital currencies, new users cannot purchase Vpay coins directly. They must first purchase the balance from the recommender before they can exchange it for Vpay coins. However, Vpay's money-making mechanism is very attractive. Its static income allows users to purchase balances and immediately enjoy "5 times points leverage and 6 times reinvestment" through points redemption, and then releases two thousandths of the points every day, while its dynamic income is Allow members to continuously develop offline to accelerate the release of points and obtain balance rewards.

With the help of this reward mechanism and MLM methods, Vpay members have developed rapidly. According to information released by Vpay operating members in April 2018, as of the end of March 2018, its number of members had reached 173,000.

With the rapid growth of Vpay members, the "bubble" in Vpay's capital disk is getting bigger and bigger. In order to eliminate the internal bubble, Vpay issued 6 yuan / 5 million and 10 million Vpay coins were crowdfunded at a price of 31.4 yuan/coin.

By June 2018, Vpay claimed that its members had reached 892,000. Although there was a lot of water in this, this month was a watershed in the development of Vpay.

On June 19, 2018, Vpay launched a crowdfunding campaign for Uselink (Token), the second air currency besides Vpay coins, with a crowdfunding quantity of 42 million pieces and a crowdfunding price of 10 yuan/piece. , but this crowdfunding is not perfect, and only 72.28% of the original plan has been completed.

Immediately afterwards, on August 19 and August 28, 2018, Vpay completed the crowdfunding of smart home chain (SMTH currency) and game chain (GCC currency).

Since then, Vpay has started a crazy mode of MLM coin crowdfunding. According to the author's statistics, in the second half of 2018, Vpay crowdfunded air coins as many as 12 times, and there were 11 types of MLM coins. Basically, there were an average of 2 MLM coin crowdfundings every month.

Among them, the ones with larger crowdfunding amounts include ABS chain under the guise of "Jack Ma", VTS coin love chain (CLC coin) and SFIS (Super Interstellar File System), according to the actual progress and crowdfunding price Preliminary calculations show that the final crowdfunding amounts are 200 million yuan, 250 million yuan, 150 million yuan and 198 million yuan respectively.

Of course, there are also projects with less successful crowdfunding, such as IPC coin (IPchain) and the 4th Vpay coin crowdfunding, which only completed 59.62% and 49.25% of the planned progress.

But this does not affect Vpay’s crazy development and massive wealth-making.

In January 2019, the operator of Vpay claimed that its number of members reached 4 million, which means that its number of members increased 22 times during 11 months.

In addition to the surge in the number of members, Vpay has made a lot of money through crowdfunding and pyramid schemes. According to the author's rough statistics, from November 23, 2017 to the end of January 2019, Vpay conducted a total of 21 MLM coin crowdfunding, with the total crowdfunding amount reaching 4.103 billion yuan.

However, behind the crazy crowdfunding, hidden dangers are getting bigger and bigger. After Vpay took the crowdfunding model and MLM methods to the extreme, the "bubble" in the capital market was difficult to digest, and no one took over the balances in the hands of a large number of Vpay members. Finally, in November 2018, a large number of large investors with more than 10 million currency holders were forced to sell. .

Affected by this, in December 2018, a large number of Vpay members began to panic. Although Vpay changed to the new vest "Vtoken" in January this year, it is obvious that a large number of Vpay members do not buy it.

Among the five air currency crowdfunding in January 2019, the crowdfunding of three air currency projects on the Vpay platform fell short of expectations, among which RDC currency (random chain) and FAC (Fashion-chain) were only It completed 32.23% and 31.92% of the original plan and basically failed.

In the crowdfunding in February, the STO crowdfunding project originally planned to be launched on February 14th has no progress and no news.

Some Vpay members have even revealed on Weibo, “Vpay’s capital is almost unsustainable. At the end of 2018, Vpay changed the reinvestment system and restrictions. It may be that Vpay operators wanted to Delay the running time."

Revealing Vpay’s operating model

From the quiet birth of Vpay coin more than a year ago, it has grown to now claim to have 4 million members. Although the Vpay organization has been repeatedly exposed by the media and sniped by the police, it is still able to expand crazily and confuse the fake with the real, which is inseparable from its carefully planned operation model. .

Since the beginning, the Vpay project has been publicizing and building momentum, saying that it plans to create the so-called "Nine strategic layouts of V ecology", including V payment (Vpay), V mall, V community, V charity, V Credit, V loan, V chat, V cash, V capital, and gave this goal a resounding slogan: "Vpay, create human financial freedom!".

And Vpay said that the value of all digital assets is also based on the realization of these "Nine Strategic Layouts of V Ecosystem". However, having a grand vision is not enough. Like all MLM coins and air coins, Vpay also found a little-known so-called "former Google executive" Mark Minow as its platform.

But what really confuses the Vpay model is that it has built multiple self-media websites that can speak out at any time.

According to the author's statistics, there are currently at least 10 self-media websites operated by the team behind Vpay. Although these websites have rough pages and have not been registered in China, they update Vpay-related information every day, and the update frequency is as high as Most blockchain media.

For example, the V Assistant website updates the audio content of Vpay leaders and team "teachers" every day. It is almost one of the main positions for "online brainwashing" for new Vpay members.

In addition, the "footprints" of the Vpay team frequently appear on major classified content platforms such as Himalaya, Sina Weibo, Baidu Tieba, Jianshu, Zhihu, etc., among which there are many Vpay fans. It spreads and develops and joins offline.

On the online platform, another core position of Vpay is the WeChat community. Through first-level recommenders, Vpay was able to establish WeChat communities all over the country in a short period of time, thus being able to Quickly control large numbers of members.

For example, at the annual meeting planned by Vpay in Chengdu on January 20, 2019, there were 20 local Vpay WeChat communities in Chengdu alone, with thousands of people.

These Vpay WeChat communities are hierarchical and well-organized, and it is basically difficult to join the group without recommenders. In the WeChat community, not only the Vpay team leader regularly shares courses and members exchange news, but also recommenders at all levels recover "balance", and even airdrop and pull offers.

In addition to online platforms, frequent offline meetings are also a common method used by the Vpay team to brainwash new and old members.

In 2018, Vpay not only organized offline conferences, crowdfunded or issued new coins on its own in Shenzhen, Chengdu, Hong Kong and other cities, but also participated in blockchain industry summits many times, becoming a regular member of the business world. , to clear his name.

It is worth noting that if the above-mentioned operating modes of the Vpay team are for MLM and offline development, then in the second half of 2018, Vpay mall, Vpay hotel, Vpay supermarket and Vpay restaurant and other projects It is worth paying attention to when it appears. Vpay may be trying to whitewash itself.

Especially in January this year, after Vpay was upgraded, the new version of Vtoken APP interface and operation mode are almost indistinguishable from mainstream blockchain wallets.

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