Advantages and Disadvantages of Mini Programs and Apps

Comparison of the advantages and disadvantages of APPs and mini programs

Mobile APP:

Advantages:

APP It can achieve many functions, and it is your own platform. You can make your own decisions, so you don’t have to worry too much about third-party audits and other issues. And there is no need to spend extra marketing expenses. From the early stage of attracting traffic and accumulating customers to the later stage of maintaining old users, there are special methods and various monetization methods.

In terms of use, the user experience is the best, with high fluency and fast response. At present, mobile APP has become the ultimate experience of enterprise mobile e-commerce, and its role has exceeded that of traditional e-commerce.

Disadvantages:

The development cost is relatively high and the development cycle is long. In addition, the promotion of APP requires companies to spend a certain amount of effort.

小program

Advantages:

As a heavyweight product of WeChat e-commerce, the biggest advantage of Mini Program is that it is deeply integrated with WeChat and grafted onto WeChat. There are 900 million daily active users, and mini programs do not need to be downloaded, so the user threshold is low; WeChat has gradually opened multiple mini program entrances and is deeply bound to WeChat; the ultra-light promotion model has low customer acquisition costs.

Scan and search to find surrounding mini-programs and you can use them; very suitable for offline store near-scenario marketing. Combined with WeChat official accounts, etc., a WeChat business closed loop can be opened up.

Disadvantages:

Because of the grafted WeChat, the entrance is deeper. Moreover, WeChat has many restrictions on mini programs

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