What is vi design

Definition of VI

VI is (Visual Identity), translated as visual identification, which is the most communicable and infectious in the CIS system level.

83% of the external information perceived by people reaches people’s minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be disseminated most directly at the broadest level in an extremely rich and diverse application form.

Designing scientifically and implementing favorable visual identification is a quick and convenient way to spread corporate business philosophy, build corporate visibility, and shape corporate image.

VI application element system design table

1. Hospitality project category

Negotiation meetings, reception rooms, conference hall furniture, ashtrays, Seat cushions, reception tableware, customer stationery. Commodity and packaging category

Commodity packaging design, wrapping paper, packaging boxes, packaging boxes, various packaging badges, envelopes, seals, pasted trademarks, tapes, labels, etc.

2. Symbols

Company name signs, building exteriors, signboards, outdoor lighting, neon lights, entrance and exit instructions, window displays, movable signs, road signs, monumental buildings, various signs Brands and dealers use various business signs and signs.

3. Accounts

Orders, orders, bills, orders, various bills, application forms, notices, confirmation letters, contracts, checks, receipts, etc.

4. Stationery

Special letterheads, notes, envelopes, document paper, document bags, letters of introduction, etc.

5. Clothing category

Work clothes, uniforms, work hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags, etc. for male and female employees.

6. Printing

Stocks, annual reports, company lists, survey reports, self-run newspapers, company resumes, profiles, certificates of awards, etc.

7. Mass communication

Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mail advertisements, etc.

8. SP category

Product manuals, advertising leaflets, exhibition layouts, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards, and various POP categories.

9. Transportation

Appearance identification of business vehicles, advertising vehicles, trucks, employee commuter vehicles, etc.

10. Documents

Badges, armbands, business cards, identification cards, company flags.

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Basic principles of VI design

The design of VI is not a mechanical symbol Operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the company's business philosophy from multiple angles and in an all-round way.

VI design is not the whims of designers but requires strong implementability. If it is too cumbersome to implement, or if it is too expensive to implement, no matter how good the VI is, it will become a castle in the air and a piece of paper because it is difficult to implement.

①The principle of unity of style

②The principle of strengthening visual impact

③The principle of emphasizing humanization

④Enhancing national personality and respecting national customs Principle

⑤Principle of implementability

⑥Principle of compliance with aesthetic laws

⑦Principle of strict management

The VI system is intricate, so , in the implementation process over many years, we must pay full attention to the arbitrariness of each implementing department or personnel, and strictly follow the provisions of the VI manual to ensure that it does not go out of shape.

The basic procedure of VI design

The design procedure of VI can be roughly divided into the following four stages:

①Preparation stage:

Establish a VI design team

Understand and digest MI and determine the basic form that runs through VI

Collect relevant information to facilitate comparison

The preparation work for VI design should start from the establishment of a dedicated Started with a working group composed of people with different expertise. It’s not about numbers, it’s about being capable and focusing on practical results. Generally speaking, it should be the senior person in charge of the enterprise. Because this person has a more thorough understanding of the company's own situation than ordinary managers and designers, and has a stronger macro grasp. Other members are mainly people from various specialized industries, with artists as the main body, supplemented by marketing personnel and market research personnel. If conditions permit, professionals from aesthetics, psychology and other disciplines will also be invited to participate in part of the design work.

②Design and development stage

Basic element design

Applied element design

After the VI design team is established, it must first fully understand and digest the business operations of the enterprise Concept, thoroughly understand the spirit of MI and find the point of integration with VI. This work relies on full communication between VI designers and enterprises.

After all preparations are completed, the VI design team can enter the specific design stage.

③Feedback and revision stage

Research and revision feedback

Revision and finalization

After the VI design is basically finalized, a large-scale survey must be conducted , in order to test the details of the VI design through information feedback from a certain number of research objects at different levels.

④Preparing VI manual

Preparing VI manual is the final stage of VI design.

Basic element design of VI-logo design

Logo is divided into two types: corporate logo and product logo.

(1) Corporate logo

Corporate logo is the logo of an entity engaged in production and business activities. Product logo is the logo of the products produced by the company, also called a trademark.

(2) Characteristics of corporate logo

Unique and distinctive recognition is the primary feature of corporate logo.

The symbolism of spiritual connotation is the essential characteristic of corporate logo.

Conforming to the aesthetic shape is an important feature of the corporate logo.

Being malleable in implementation is an essential feature of corporate logos.

The application scope of the logo is extremely wide, so the logo design should take into account the expression effects on plane, three-dimensional and different materials. Some logo designs are beautiful, but their production is complicated and expensive, which inevitably limits the breadth and convenience of logo applications.

(3) The corporate logo should have the color of the times

In the process of logo design, the color of the times should be fully considered and randomly revised according to the situation in the subsequent implementation process.

(4) Design principles of corporate logos

From the perspective of styling, logos can be divided into concrete and abstract types. There are three types: concrete and abstract combination.

Concrete logos are designed based on specific images (mostly physical graphics) through various modifications, such as simplification, generalization, exaggeration, etc. The advantage is that they can express concrete characteristics intuitively. Make it clear at a glance.

Abstract logos are logos designed with dots, lines, surfaces, bodies and other modeling elements. They break through the shackles of concreteness, have greater room for use in modeling effects, and can produce strong visual stimulation. , but it is easy to create uncertainty in understanding. Such as the logo of Japan's Mitsubishi Corporation.

The combination of concrete and abstract logos is the most common. Because it combines the strengths of both concrete and abstract logo design types, its expression effect is particularly outstanding.

(5) No matter which form of logo design is used, the following principles should be followed

The logo design should be able to reflect the business philosophy of the enterprise and highlight the corporate image.

Logo design should be combined with the company’s industry characteristics and product characteristics.

Logo design should conform to the aesthetic characteristics of the times.

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