How to optimize php for seo

Now SEO is basically widely used, and there are more and more corporate websites with PHP programs. In fact, I always liked to use asp before, but I found that there are many foreign spaces. Asp is not supported now, so I also studied PHP. After the website is built, of course I also want to have a good website ranking and bring traffic and sales. Let’s talk to you about how to do SEO optimization for PHP websites.

1. PHP website keyword optimization

According to the working principle of search engines, we know that both users and search engines are based on Keywords are used to search and analyze the target website. By analyzing these keywords and search traffic, we found that keywords are a core factor that affects the website’s inclusion by search engines in the early stages of website development. Keywords bring a large number of users to the website and also bring a large amount of traffic. The traffic proportion accounts for the vast majority of the total website traffic. It can be seen that keyword optimization is crucial to website traffic. The determination of keywords must be highly relevant to the website content. Generally, websites need to set keywords in the following locations:

　　 (1) Keywords need to appear in tags, that is, keywords need to be included in the title. And it is also necessary to ensure that different pages are different;

    (2) Keywords should be placed in the keywords and description within the tags of the website, and generally can only appear once;

  ( 3) The Alt attribute of the website logo image can be set with keywords related to the website theme. The Alt attributes of other images should be placed with the ALT attribute that matches the image, otherwise it will be considered by search engines as cheating;

  (4 ) The directory name and file name of the website can be set as keywords, which will be better crawled by search engines; Keywords, but it is not easy to over-set keywords on the entire page. They are generally set in tags, but they need to be related to the content of the article, otherwise it will be considered cheating. (

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 URL address optimization includes URL address staticization (also called pseudo-static) And the URL address turns to two aspects. According to the search principles of search engines, static pages are more conducive to search engine crawling and inclusion. Most websites now have dynamic pages. For example, the PHP website discussed in this article is a dynamically linked page. Then we must take measures to convert the pages dynamically generated by PHP into static pages.

# synchronization First of all, the website map indicates the direction and path for website visitors to access the website, clearly tells website visitors the layout and content of the website, and gives website visitors a friendly experience. If the user's experience feels good, the chance of him visiting the website next time will be greatly improved; secondly, search engine spiders also like site maps very much. Therefore, doing a good job in site map SEO is very important for the website.

 (1) For PHP websites, a site map in XML format is generally used. The site map is saved in an XML file in the root directory. You will find such a file at the bottom of many websites. For example: www.xxx.com/sitemap.xml, which is a list of links on the website. Create a concise, clear and efficient site map that can provide search engines with a window to quickly browse the entire website and include all the content of the website.   (2) Generally add a keyword under the footer of the website and point to the corresponding content page.

　#　##4. Static url address

##　　(1)) Replace all links on the web page with new static links. Search engines and browsers will make requests through this link.

(2) In the Apache server, use "/dir/([^./]*)\.html" in httpd.conf or .htaccess to implement new rewriting rules and tell the Apache service to perform this rewriting. What to do after writing the rules. Through such a rewriting rule, the dynamic pages generated by PHP are converted into static pages and displayed to search engines. When the search engine spider crawls to this page, it will record this new page, thereby achieving the purpose of URL address optimization. After performing such an operation, to retain the original link just use the Alias ​​directive in httpd.conf (apache server only).

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