Will the authority of the website be demoted if the title of the website is changed?

Many seoers on the Internet say that changing the title of a website will result in a downgrade. Everything should be considered on a case-by-case basis. Not all titles will be downgraded, but we should pay attention to the following issues in the title of our website:

1. The theme of the website does not deviate

If the title and theme of a website are changed, then the search engine will think that you have redone the domain name Once the website is established, the website will be viewed as a new website. From the performance point of view, it is similar to a reduction in authority.

2. Don’t stuff keywords

Many people modify the title for SEO, which can often increase the number of times the main keyword appears in the title. , but if you don’t control it well, it can easily be judged as keyword stuffing, and you may eventually be demoted.

3. Try to make small changes as much as possible

There will be no problem if the title is changed in a small range, unless you change the title of the website beyond recognition and let the search engines Don't know what you want to do. So we should pay attention to making changes, but don’t go too far. The title can be said to be the most important part of the website. You must be careful when modifying it. For safety reasons, do not modify the title when you can change it or not!

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