How to analyze the difficulty of keywords?

1. Look at the search volume and number of search results for the core keywords of the industry (the words with the largest and most widely searched volume). This recommendation is Baidu Promotion Assistant, which can provide keywords from Baidu statistics. and the search volume of related words, so that it is easy to preliminarily judge an industry through the search volume of a word; at the same time, the number of related websites in the keyword search results can also preliminarily judge the difficulty of optimization.

2. Look at the number and age of domain names of peers. The number can best reflect the difficulty of competition in an industry. The greater the number, the higher the value of the industry and the greater the difficulty of competition. For example, when searching for SEO training, the first few hundred pages are all top-level domain names, which means that there are at least hundreds of people competing in the SEO training industry. (In fact, we have estimated that there are about 600 SEO companies competing.) In this way, optimization will be very difficult. ; Look at the domain name age of the top websites, you can use any webmaster tool. The longer the time, the higher the weight of the website, the more difficult the competition will be. In addition, you can also combine the length of the keywords and other searches. The ranking of the engine is used to determine the difficulty of optimization.

3. Look at the commercial value of the industry: Baidu bidding, Baidu products, the number of portal pages, etc. Generally, the greater the number of Baidu bidding, the greater the difficulty of keyword optimization. Similarly, Baidu's The more products there are, it can also reflect Baidu's emphasis on this keyword, making optimization more difficult; the same is true for the number of portals.

4. For SEO analysis of top-ranking websites, if the title length, URL, H tag, internal link, etc. are all very good, then the difficulty will be even higher.

5. Website PR value, number and quality of external links, anchor text relevance, etc., can be simply analyzed through webmaster tools.

Through the above five points, you can analyze the difficulty of any industry and any keyword, so as to formulate different optimization plans and marketing plans.

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