What is the difference between SEO and SEM

The difference between seo and sem is: 1. seo refers to search engine optimization, sem refers to search engine marketing; 2. seo is just the optimization of the website, and sem refers to both website optimization and paid marketing; 3. SEO takes a long time to optimize the website, and SEM optimization is more difficult, but it is not suitable for long-term optimization.

The difference between SEO and SEM is as follows:

1. Concept:

SEO is called Search engine optimization, also called natural keyword ranking. It improves the friendliness of the website to search engines and improves the ranking of the website through on-site and off-site optimization.

SEM is called search engine marketing. In addition to optimizing the website, it can also use a convenient way to let customers find your website faster. This convenient way is through payment.

2. In terms of cost:

In terms of cost, SEO increases the weight of the website through its natural ranking, so the cost will naturally be low.

SEM mainly increases the weight of the website through paid means, which will naturally cost more than SEO.

3. Scope:

From the two scopes, SEO is part of SEM, and SEO is included in SEM. SEO is just the optimization of the website, while SEM is the two aspects of website optimization and paid marketing.

4. Effect:

SEO takes a long time to optimize the website. It may take several months to make the website the home page, but as long as the ranking is It's not easy to fall off when you lift it up, and the effect is relatively good.

SEM improves the ranking of the website by paying for the first paragraph. However, if you don’t pay for a period of time, the ranking will drop quickly. Therefore, SEM is quick to achieve results, but it is not suitable for long-term use.

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