How to avoid over-optimization when doing SEO

Methods to avoid over-optimization in SEO: 1. External link anchor text cannot be exactly the same; 2. External link anchor text and web page title cannot be too similar; 3. Ensure continuous exchange of links.

In fact, everyone has the same mentality when doing SEO. They want to optimize all the places that can be optimized, but such results may be counterproductive. In fact, we should avoid excessive website optimization.

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People who do SEO should understand all the places that can be optimized and how to optimize these places, but at the same time You should also understand that you cannot optimize all these places at the same time, otherwise the website will easily be penalized in some form.

Typical over-optimized website characteristics include:

1, External link anchor text is the same, generally The most important target keywords.

2. The anchor text of the external link is highly consistent with the title of the webpage.

3. External links grow rapidly in a short period of time, and then stop growing.

Many webmasters tend to spend a period of time exchanging links and stop building links when the effect is achieved.

4. The places on the web page that should be optimized for keywords have been optimized .

For example, title tags, keywords and description tags, H1, H2, boldface, links, image ALT attributes, the first paragraph of text on the web page, internal link anchor text, body text, and URL. These are places where SEO optimization can be done, but if you really optimize these places, plus other factors, you will not be far from the threshold of being punished.

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