Detailed introduction to the functions of WeChat mini programs

What functions does the WeChat mini program have? I believe that many friends are not very familiar with it at the moment. I will sort it out next. Friends who are interested can take a look at the following tutorial. I hope it can help you. What is the WeChat public platform mini program? The so-called WeChat application account is a new open capability provided by the WeChat public platform, and developers can quickly develop a small program.

Mini program is an application that does not require downloadinginstallation. Users can open it by scanning or searching. You don’t have to worry about installing too many apps because there is no need to install or uninstall.
Mini programs can use WeChat joint login to connect with the user data in the developer's existing App backend, but direct jumps between mini programs and apps will not be supported.

A. What is a mini program?

In Baidu Encyclopedia, the definition of mini program is as follows:

WeChat mini program, referred to as CX, is an application that does not require downloading and installation. It realizes the dream of having apps at their fingertips, and users can open apps by scanning or searching.

The mini program is in the internal testing stage. After the application is fully open, developers who are individuals, enterprises, governments, media or other organizations can apply to register mini programs. Mini programs, subscription accounts, service accounts, and enterprise accounts are parallel systems.

At 0:00 on January 9, the much-anticipated first batch of WeChat mini programs were officially launched in a low-key manner. Users can experience the services provided by various mini programs.

For some reason, I have mixed feelings when I look at these four highly anticipated words on Baidu Encyclopedia. I don’t know what Baidu people are experiencing at this time, let alone what Mr. Li Mingyuan thinks. Once upon a time, Baidu Light App I have tried to walk a similar path.

#1. What is a mini program?

Answer: WeChat runs on version 6.5.3 (currently the latest) and above (in the future), an APP-like application that does not require downloading, installation, registration, or uninstallation. Users only need to scan with WeChat or search to open the application; after use, exit without closing and uninstalling; it will not disturb users, let alone push messages, Generate a subscription relationship and share it to your circle of friends.

2. How to use the mini program?

Answer: First upgrade to the latest version (6.5.3). If you do not want to upgrade, use Baidu, or Apple users directly log in to the AppStore and directly update WeChat; then search for mini program examples , click the corresponding search result to enter the mini program example window to activate the mini program menu, and you can see the entrance to the mini program in Discovery. I won’t go into details here, as there are already a lot of articles about it. It should be noted that once you upgrade to the corresponding version of WeChat, you do not have to search for certain mini programs. It is okay for your friend to forward a mini program to you through a WeChat conversation and open it, because WeChat finds the entrance to that location. Essentially a historical record that appears automatically once used once.

B. The question is, where can I find these small programs?

This issue is related to the product philosophy of WeChat Mini Program. Zhang Xiaolong’s team is one of the most restrained teams in history. Of course, he once explained that restraint is not about suppressing oneself; Based on rationality. Once upon a time, WeChat became a marketing platform, and people were passively immersed in various micro-business advertisements and chicken soup for the soul. When WeChat's monthly active users reach 800 million, this super national application has entered a period of deceleration in growth, and the time people spend immersed in WeChat is increasing day by day. The value of WeChat to users per unit of time is declining. As a national-level application, the consideration of productivity and marginal productivity is no longer pretentious and arrogant, but a necessity for long-term development. Therefore, it has become inevitable to curb excessive marketing, return to service, and go offline.

Therefore, mini programs attach great importance to the scanning function as never before. We hope that the use of each mini program is based on a real basic demand point, rather than being used by various marketing. We will not recommend an English-learning app to you just because you have already used one, Zhang Xiaolong said. We even give examples of when we most hope that the mini program will be discovered and used, at bus and bus stations, you can know the timetable by scanning it, and you can buy tickets online, etc. In other words, it comes from life, offline, and scenes.

Regarding marketing, Zhang Xiaolong’s team has exercised restraint to the extreme, which is reflected in the following questions. We can also see how great teams practice the principle of restraint.

However, users always want to find small programs, users always want to try new things, and users always want to find the small programs they want more conveniently.

3. Entrance to WeChat mini program?

Answer: The mini program in the discovery column records the mini programs used in history; the mini program has limited search functions. These two functions are simple but not simple, reflecting the good intentions of the mini program team, which will be analyzed in detail below.

4. Does Tencent have an app store?

Answer: Tencent does not officially do so; this is also a reflection of its product philosophy and is also different from all previous light application platforms.

5. Is there an independent third-party app store?

Answer: There are independent third-party application stores, such as unclerong.com, developed by several Tsinghua Academy of Science and Technology graduates. What users need is reasonable. Features that are prone to abuse on a large platform may not be the same on an independent platform. Of course, there are others, all of which have just started, and whose future is hard to say.

#6. So, how do users find the mini programs they want to use?

Answer: Method 1: WeChat search, this requires you to fully know the exact full name of the mini program, based on the various lists you can see now;

Method 2: Official account association, one after another you will see on the official account you follow, the official account Introduction will have the mini program developed by the official account, one official account can be associated with 5 mini programs (one The mini program can only be associated with one official account);

Method 3: Recommendation from friends, maybe in a group, or in a separate conversation. This recommendation is very interesting, involving a sub-concept mini program sub-page, triggering There are many new experiences, which will be detailed later;

Method 4: Scan the QR code. This is what WeChat is most willing to see. One day in the future, QR codes are likely to be everywhere, allowing WeChat to realize its ambition of connecting everything. ;

Method 5: Historical records, which is the entrance to discover programs. This interface also has a very interesting mechanism, which will be described in detail below;

Method 6: In the future, WeChat can be based on geographical location. Find a nearby store where you can use mini programs; this is actually an ingenious design, and a very inevitable design;

Method 7: Go to an independent third-party app store, this is what WeChat least wants to see However, the existence will be reasonable;

Method 8: Although the circle of friends cannot directly share and scan the code, it still cannot stop everyone from reporting their family status in the circle of friends. It is estimated that the future will be quite long For a while, someone in your circle of friends will pop up with the name of Amway’s own mini program.

C. How does the mini program ensure your experience after you use it? Where can the ingenuity of the WeChat team be reflected?

#7. Let’s talk about the core experience first, that is, search and use, and leave after use. How does the WeChat team ensure this?

Answer: WeChat first stipulates that the size of the mini program is within 1MB. This is basically the size of a slightly clearer picture. You can find it immediately after searching ’s cache; then, WeChat opened the WeChat user system to mini programs, and also required mini programs to be used directly without registration, which means that you don’t have to watch the 3s to 5s ads when the APP is opened. There is no need to register, and the 1MB size limit almost allows the mini program to expose key core functions for users to use directly. This is search and use. As for leaving after use, there are two meanings:

First, there is no need to close it. This is a matter of WeChat’s memory management, just like the IOS system. Just exit, and the background will manage the memory;

Second, there is no need to uninstall, because you have not installed it, so you do not need to uninstall it. Of course, you candelete. Select an applet on the applet list interface and slide your finger to the left to delete the applet, and the data will be deleted at the same time.

Two doubtful questions are, what will happen if WeChat is reinstalled? If I log in to my account on another mobile phone, will the mini programs still be there? Of course, going one step further, realizing the instant search and use of mini programs and the instant use of them is not only the restraint of WeChat, but also the restraint and restraint of WeChat on service providers. The price behind this is staggering. , the product philosophy of user first is also vividly reflected.

8. Let’s discuss how the WeChat mini program maximizes the functionality of the mini program? How to let users experience the richness and power of this function?

Answer: The mini program provides a relatively rich set of components, including Viewcontainer, basic content, Form component, Navigation, Media component, map, canvas, etc.; also provides a relatively rich interface, including seven interfaces such as open interface, interface, device, network, media, location, data; also provides Websocket API, which provides real-time communication, is an API with great potential for vertical social networking, and provides an innovative sharing interface such as mini program sub-pages; in short, mini programs provide a certain richness, completeness and Extremely innovative development tools allow mini programs to have all-encompassing functions.

What users can perceive is that applications from all walks of life have the possibility to settle in mini programs. In addition, the mini program can be suspended, can be pinned to the top, can be used offline, can be used in the background, can be entered from any page, can be shared from any page, can quickly switch tasks, and you can even imagine that in the future, the mini program can directly interact with conversations, all of which are available. Customers use great experience and new experience. Many small programs are not easy to use now. Personally, I think it’s because everything has just begun.

9. How does the WeChat mini program team ensure the cleanest and most humane environment and experience for everyone in various details?

Answer: First of all, let’s talk about search restraint. Users need a complete and accurate name to search for the mini program. Is it because the WeChat team’s fuzzy search capabilities are poor? Specifically speaking, this matter is not so general as it must be a complete and accurate name. In fact, the early batch of mini programs that participated in internal testing can be searched without entering the complete name of the mini program, such as Meituan; the mini programs that have been added do not need to enter the complete name; other needs.

The author believes that this is WeChat’s search optimization technique of suppressing keywords, allowing users to receive mini programs, but we will try our best to limit the search ability to prevent it from being abused. Otherwise, why can you use fuzzy search if you have used it yourself? Because you have used it, it is not marketing, but you have to find the service that you have sunk in before. This actually provides convenience to the first batch of small programs. If you choose a good name, someone will search for you, and it happens to be exactly the same. Therefore, there must be some restrictions on the naming rules of mini programs. Otherwise, there will be a bunch of mini programs named after categories. Of course, one thing that needs to be confirmed is whether the name can be repeated?

Secondly, suppress message sharing in Moments, suppress message push, no subscription, suppress long-pressing the QR code to directly open the mini program online, and do not create an app store. At the same time, there cannot be any external links in the mini program. Tags in HTML are prohibited, and various external advertisements cannot be placed in mini programs. Everything is to ensure a clean environment for users.

Again, many humanized designs realize the most natural user habits and system evolution in the most moist and silent way. For example, the applet list is naturally sorted by usage time. This seemingly insignificant detail is the design that once ensured that those WeChat groups you only use once and never use again will sink to the bottom, while the WeChat groups you use every day are the easiest to find. Small details, great effect, is ingenuity. Another example is the pin function. If you don’t use it for a period of time, the pin will disappear. Isn’t it very user-friendly? Don't you know? These unknown little details are just like Stephen Chow's movies. Every time you watch it again, you will discover more, and then you will smile knowingly again, and have sincere respect for the creator. This is me My current feelings about the WeChat mini program team. Moreover, while extremely restraining the search of mini programs, you can search up to 5 functional pages, which is undoubtedly a good new experience.

For Android users, another very interesting privilege is that they can pin small programs to the desktop.

10. Is it safe for the WeChat mini program team to use? Will it make WeChat more and more stuck, and will it cost extra data?

Answer: For this question, mini programs are completely under the control of WeChat. Any domestic company developing mini programs needs to strictly follow WeChat's specifications, and needs to be reviewed by WeChat before going online. ##; The service provider cannot get your WeChat account and password, nor your WeChat ID and social relationships. It only gets your nickname, avatar and basic personal information through OpenID; there are no external links and no jumps. Therefore, mini programs are safer than many apps in a sense. Of course, the premise is that you think WeChat itself is safe. Data security will be an epochal proposition in the next few years.

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