In fact, I want to say that 2017 is the first year of micro-business

In fact, I want to say that 2017 is the first year of micro-business! Why? The editor analyzes the following points:

1. Talk about trends

First of all, let’s talk about national policies. The country encourages mass entrepreneurship and innovation, and the emergence of micro-business is in line with this. National policies are more vital than other traditional business methods. The country has also introduced many policies to regulate all aspects of micro-business operations. The prosperity of micro-business will bring another spring to the declining Chinese economy.

Secondly, as more and more people enter the micro-business field and become a member of the micro-business field, they will lead the entire circle to understand micro-business, and even correct everyone's understanding of micro-business to a certain extent. Unexpectedly, this is a major strategic turning point for people engaged in micro-business, and it can also be said to be a period of strategic opportunities, because any kind of business model is difficult to cultivate everyone's thinking and consumption habits.

To be honest, it is relatively simple to sell something to a person, but it is difficult to cultivate a person's consumption habits. Taobao is successful because everyone knows to buy things on Taobao; Dangdang is successful, everyone knows to buy books from Dangdang; similarly, micro-business is successful, and everyone knows that in 2017, if you want to make money, start a micro-business.

Each of us will inevitably become a member of the micro-business army. Whether you want it or not, the trend is like this. This trend is like the sand river flowing day by day. Apart from adapting, we seem to be unable to change anything.

There is a widely circulated saying called "Pigs standing on the wind will fly". In fact, the real meaning of this sentence is not that. Its more comprehensive expression is: "Those who stand on the wind will be thoughtful." Only pigs can fly." When a pig without thought flies, it will not lead to glory, but to destruction.

2. Product quality

No matter which industry you operate in, you must do a good job in three aspects - marketing, products and services.

It’s hard to say which one of these three aspects of work is more important, but in a certain time dimension, obviously, marketing is the most important at the beginning, because without proper marketing, a good idea or product It may become a pearl buried deep in the ground and may lose its opportunity to shine forever; it may also become a good wine in a deep alley. Although some people patronize it, it cannot escape the dismal ending of its business.

Although marketing is important, it is not the fundamental reason that determines whether a micro-business can develop and grow. The fundamental decisive factor lies in: product.

## Without the support of good products, no matter how good the marketing is, it will just waste money and effort, or it may end up making wedding clothes for others. Whether a product is good or not is not decided by micro-business companies, but by consumers. Just dressing up an ordinary product in a fancy way and trying to get consumers to pay for it is actually asking for death. Any micro-business that uses deception as a marketing tool cannot escape the fate of death. Sometimes there is not even a short-lived opportunity. The fact is so cruel.

After we clearly understand the importance of products, one conclusion is obvious: if we want to make micro-business bigger, we must work hard on products. As a result, today's micro-business products have naturally shown a trend of product quality. For example, our posture secret chitin personal protective underwear is only for women's health... You can do it by doing it. You need certain qualifications, certain experience, and even certain network resources. But micro-business is different. Anyone can be the protagonist in the home of the micro-business era. You just need Think about one question clearly: Am I willing?

Another important manifestation of the transparency of micro-business channels is: the transparency of profit models and the transparency of business methods. For example, this micro-business product is traditionally a three-level model of regional general agent - provincial agent - city agent. Each level of agents has strict pricing, and your profit margin is basically transparent. , at the same time, whether you can become a higher-level agent depends on your performance, and has little to do with favors, channels, appearance, background, etc.

Of course, the more important thing is that micro-business will not force you to stock up on goods, nor will it cause you capital pressure. Many micro-business companies are doing this Use orders to promote tasks. For example, if 10 people place orders before 12 o'clock tonight, he will tell the agent above and ask him to send the ordered goods to a certain place on time.

The transparency displayed by this model is very vital and meets the needs of the times. Many people engaged in micro-business operations are treasurers with limited financial capabilities. Mom, asking them to spend money to stock up on goods is a huge financial pressure in itself, but this kind of humane consideration saves them from worries.

4. High-end services

On the premise of equal resources and channels, service is particularly important. In today's society, except for a few technology R&D companies, the competitive advantages brought by technical barriers among similar companies are gradually weakening. At this time, many entrepreneurial companies have collapsed due to poor management, poor management, inappropriate models and other reasons. At the same time, At the same time, many new companies are springing up like mushrooms after a rain.

Under the limited social and economic resources, the replacement of new and old companies is like the waves of the Yangtze River. But no matter which industry they operate, no matter how smart the leaders are, they must Ask yourself a question calmly: Why?

Why is it you? Why can you succeed? Why can you do better than others?

The key is service.

Because we put aside the rules and regulations of business, we all understand that the main body of business is people, and people have emotions, and emotions need services to support them.

5. Systematic training

Many people who want to engage in micro-business face a major problem: they don’t understand the product, or they understand the product but don’t know how to introduce it to others. Don't know how to develop a team, stabilize a team, etc. The development of micro-business and the improvement of the micro-business service system have made many micro-business founders face up to this problem and come up with a solution, which is to carry out systematic training.

What is systematic training?

To put it simply, the founder has already helped you solve the problems you may face. The founder will help you prepare the information you need. Problems you may not be able to solve , the founder helps you think of solutions. In unfamiliar fields that you have never engaged in, the founder team will teach you step by step.

Of course, many micro-business fields are not yet so perfect, but the trend presented is very humane. He has given maximum support to those who have micro-business Dreamer. Of course, with the support of systematic training, micro-business enterprises can have lower costs and develop faster.

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