Looking at micro-business in 2017, Jack Ma said where will the Internet's future be in the next three years?

Some people say that micro-business is dead in 2016 and the bonus period has passed. Who is still doing micro-business now? Why?

It’s not that the micro-business system has declined, but that micro-business has changed rapidly and undergone tremendous changes before you even noticed it! When you haven't figured out what tricks the big names in the micro-business world are playing, you have been blurred by various superficial phenomena, including traditional micro-business, new trend micro-business, and brand micro-business. . . Where is the path for micro-business? So you believe that WeChat business is dead, but at this time you can see the future trend from the layout of business giants.

2017 is the year when online retail returns to product value, channels sink, and retail channels are opened up!

E-commerce giants such as Taobao and JD.com are now constantly experimenting with offline physical businesses. Taobao Village Taobao, Tmall Supermarket, JD Daojia, 58 Daojia... E-commerce giants have already targeted Offline entity! Jack Ma said: "It's not the entity that's failing, it's your entity that's failing! An industry that has not experienced cruel times, internal pain, and external strife cannot withstand the storm."

This is an era when traditional retail companies are dying in batches, and it is also an era when emerging Internet companies are being established in batches. Therefore, in this cruel era, traditional retail only needs to make a clear judgment on the overall situation in China and use it as a benchmark to keep up with the times and survive.

Let’s first take a look at the current micro-business:

1. Only know how to violently swipe the screen. If you don’t swipe the screen, there will be no sales. I have never learned micro-business marketing knowledge.

2. Don’t know how to seduce fans, and spend all day studying fan-adding software. It took a lot of time and effort! But found nothing!

　3. I don’t know how to share or provide value to customers. I just browse ads all day long and add strangers every day!

4. Without a good set of closing skills, customers are losing customers every time they consult! There was a customer inquiry, but it was just a matter of time!

5. Don’t know how to build a team, and don’t know how to split your own team. You can only fight alone!

　6. Without a complete training system, the agents recruited cannot be retained! Keep losing team members! ...wait for the question!

There are many similar situations. These problems have caused it to be difficult for most micro-businesses to grow big!

This also reflects from one side: most people who are doing micro-business now are still in the initial stage of micro-business!

I investigated many micro-businesses and found that many micro-businesses are very blind!

They don’t even know what they want or where they should go in the future!

Most people who start micro-businesses first saw others doing micro-businesses and felt that this market was very popular, so they wanted to join in! In fact, they don’t understand at all. When they see others making a pot of gold on micro-business, they feel like they have seized an opportunity. Nowadays, micro-business is becoming more and more formalized. So how can micro-business break through the current situation? ?

Although you also know that micro-business products are king, focus on building your personal brand. In the past 10 years, e-commerce has defeated bricks and mortar, and in the next 10 years, bricks and mortar will defeat e-commerce! We are also facing a once-in-a-lifetime opportunity! To summarize:

First, the future trend of micro-business must be to combine online and offline and develop at the same time.

For example, doing micro-business is like falling in love. Is there any online dating on the Internet? Yes, and quite a few, right. Online dating is just about falling in love in the virtual space online. When the time comes, you will inevitably meet offline, date, and eat to further develop and increase the relationship. Micro-business also requires emotional connection to increase trust. This is why talking online a thousand times is not as good as meeting offline.

Second, micro-business in the future must be formal and systematic.

Precisely because micro-business is not standardized to a certain extent, including if there are some problems, there is no credit guarantee, and some rights and interests of consumers are not protected, it also causes many people to disapprove of micro-business, pyramid schemes, scams, etc. In addition, some micro-businesses are now in their infancy. If you are a WeChat user and don’t like the products that pop up in your circle of friends every day, the micro-business industry has become a trend and requires formal and systematic learning and training.

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