An introductory guide to Internet micro-business

The Internet is just a tool

Don’t be superstitious about the Internet

Many people say that the power of the Internet is too great, and this is absolutely true. But it’s so fucking naive to think that you can sell products by buying them on the Internet. Do you think those bosses who open Taobao stores have it easy? Is it true that micro-businessmen can make money while lying in bed? Don’t dream, if you have a God of Wealth posted in your house every year, even if you have money, you won’t be looking at my Internet here. So how to do it? I'll tell you later.

The vast majority of sharers
have no useful information and sincerity

Those who come out to share are overwhelmingly Most of them are over-packaged but have no real talent. After reading it, it’s a trivial matter to waste some time. If you practice the wrong skills and get carried away, internal bleeding from being fucked during actual combat is the most unlucky thing (I’ll give you an example of filial piety later)

Since we are doing business
We must learn marketing skills

No matter where you do business, whether in a physical or online location, if you don’t understand marketing, you will definitely die. . You do not believe? You can make money by opening a store in Xiaoyi. The days when coal became popular have gone forever. Without marketing acumen, especially Internet marketing ideas, there is a lack of integrity. Can you still sell without using some marketing skills? ?

This is not right, that is not right, so what should we do? This is my ultimate purpose in writing this article, to share some practical stuff to help everyone make good use of the Internet:

Things from other people’s perspectives

In short, it is user-oriented. You have to take on the role of others, look at each specific issue with other people's hearts, other people's eyes, and other people's perspectives. This is really easier said than done. Listen more to your customers' requests and, more importantly, gain insight into their needs. By improving bit by bit in this way, your perspective-taking mentality and thinking mode will be slowly formed. At the same time, this will also greatly improve your emotional intelligence (I am a person with extremely low emotional intelligence, writing this will help me improve Emotional intelligence)

War learns war, life learns marketing

You may not feel Xiaoyi’s war in a physical store, but online, and The marketing department you face is limited to Xiaoyi, and the smoke of war makes you unable to see anything. We must analyze and learn how they compete and what their principles are. My habit is that when I see outstanding advertising and marketing words or impressive copywriting, I have to stop and think about what makes the other person so impressive and sales-driven. We need to put aside those brilliant superficial gimmicks and study their profound business logic and human motivations; today, marketing is in life, and we cannot forget life for the sake of work. I once made such a mistake.

Master the basic marketing theory

The basic theory must be mastered. You should not be superstitious or worship any unpopular wild ways (I used to be superstitious, but In fact, this unpopular approach contains profound marketing philosophy). This can ensure the correctness of the overall framework of your thinking. It doesn’t take much time to learn this. For example, Internet thinking theory, positioning theory, Baidu Encyclopedia, you can get a general idea in one morning.

Practical Utilization of the Internet

You may say that after talking so much, it is not dry information and has nothing to do with Internet e-commerce. What I mean is that there must be a sequence. After you understand the above three points, apply what you have actually learned to the field of Internet e-commerce. Note that it must be practiced. What you learn is different from reading martial arts novels. It’s not about having fun. Reading this article of mine isn’t about saying how awesome I am after reading it. It’s about actually improving your e-commerce transaction capabilities. Of course, the knowledge learned will also be of unquestionable help in the physical store.

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