Micro-business tutorial ①: How to start sales in micro-business?

Introduction to this article: Many friends asked me as soon as I came up, why do I have no sales? Why don't they buy from me? How can I promote it? After I asked a few more questions, I learned that it was the first time for everyone to do business, and many of my friends had never done business before. There is no serious commercial sales job. It seems to everyone that there are no customers, no promotion, no customers, etc. In my opinion, they are all in the same state, and sales have not been started.

What is startup sales? Whether you open a store, do business, or have a Taobao store, starting sales means that after you complete the store construction, product display, opening, and promotion, you must solve three problems: Where will the first batch of initial customers come from? ? How does word of mouth start to spread? How to form repeat customers?

#Only after these three problems are solved, your sales can be considered started. Just like when you own a car, it doesn't count as driving; you only fill up the gas, ignite the car, switch the clutch, put it into gear, and successfully drive the car onto the road. This is when the car is started and entered into driving state.

Similarly, micro-business does not start by browsing Moments. Only when your first batch of goods enters the hands of users and users give you positive feedback, And form a word-of-mouth effect and order renewal. This is considered the start of sales. (Do you know why there are so many order displays, after-sales displays, and order renewal displays in the circle of friends? They are telling you that I am living a comfortable life.) Then, according to the business situation and characteristics of the micro-business, you gradually adjust your play style to achieve Healthy and stable operating status.

So how do I start sales? Starting a sale is nothing more than the following steps.

The first step: spread your own positioning

Resource scarcity method: create the scarcity of your own agent products in the circle of friends, and tell everyone that my products cannot fully satisfy If the market demands it, in view of the special market channels, I can provide it. Please take the initiative and don't miss the opportunity; this is similar to the "100% off for the last three days" stalls on the street. However, items that are scarce in the circle of friends are generally sold at a high price. When using this method, you must pay attention to the consistency between the scarcity of upstream resources and your own positioning. By the way, particularly cheap prices are also scarce resources, except for A goods.

Expert positioning method: Use Weibo, Moments and other self-media platforms to publish things that interest you and things that you often encounter in daily life and that everyone resonates with. For example, you often post your weight loss activities and recipes to let everyone notice your expertise and accumulation in certain aspects. This method requires a period of accumulation, but once a positioning is formed, it will definitely be effective. When your influence is established and people start asking you questions, you'll know it's time to switch gears.

Interest Resonance Method: By publishing content about your own life, let everyone feel their positivity and richness of life. For example: food, beauty behaviors, movies, TV, children's education, relationships between men and women; let everyone get close to you and treat you as a very close person in life, so that they can trust you and communicate with you a lot. When you start product promotion, when people see the product you promote, they will understand it as a part of a wonderful life and they will naturally accept it.

Impression positioning method: This is a relatively common method. In layman’s terms, it is a technical way of brushing up on friends’ circles. Tell friends that I am making ** products through advertisements, tips, and beauty reminders. However, you need to be careful about this, and you need to make it clear whether you are using an agent or a customer. The requirements of the two are different. If you use an agent, you will become a bit like a business person, and you should focus on business popularization and micro-business trends with content. Just swipe consumers, occasionally swipe some small ads, and swipe some user feedback. When your friends are in need, they will find you.

Second step: Reach sales as soon as possible
Proactive attack method: Aim at the target customers locked at the beginning, whether stalking or harassing them day and night (don’t go too far), you must get the most out of them Open a breakthrough. If you cannot open a breakthrough from the preset users, it means that all your preliminary work will be wasted, and your micro-business career must be reconsidered.

Personal experience method: Provide opportunities for target customers to experience together. For example, when friends come to the house, ask them to apply facial masks together, steam their faces together, etc. Use your own experience and changes, and let customers experience your product in a small way, thereby strengthening the impression and functional awareness of the product on customers, thereby achieving sales. Therefore, trial packaging is very important in micro-business marketing. Without trial packs, it will be very difficult to reach final consumers.

Group experience method: Tell the target customers that I am interested in ** product, do you want to try it together? At this time, you are a consumer, and customers will not alienate you because of the buying and selling relationship. On the contrary, I understand it as group buying reciprocity, thank you. If the customer uses it well, you can tell the customer in a timely manner that you have become the agent of the product because you recognize the product. Do you want to see if your friends are interested in buying goods from you? This is also a better solution.

Price replacement method: The original product A used by the target customer is priced at 100 yuan, and through upstream expansion, you find that the product can actually be obtained at a price of 90 yuan, then you can naturally switch products.

Stick to get to the bottom of things: If you start in a hurry and don’t have good resources, then you have no choice but to stick to this path. Stick to your products, stick to your people, and let them eventually develop a normalized understanding of you. Let them think of you when they think of the product category you represent. You will definitely get results. That is, if they all think you are not a businessman, you will wait until they all think you are a businessman. This is an absolutely valid law.

Step Three: Collect after-sales experience, determine repurchase rate and word-of-mouth
When the product enters the hands of the customer, the use of the product by the customer must be tracked immediately. Mainly determine the following points:
1. Do customers recognize the main efficacy claims of the products you sell? In other words, is it effective? If it is effective, try every means to get customers to actively share your products;
2. The speed at which customers consume the product;

3. Customer recognition and acceptance of the product price;
or above Once you get it at three o'clock, you can easily know whether the customer will repurchase? And among the factors that affect customers' repurchase, which one is more resistance or push? How can you adjust your product strategy.

#Starting sales depends not only on strength, but sometimes also on luck. But all sales are inseparable from persistence. My understanding is that the first sales cycle of WeChat circle sales will not be less than 1.5 months. Some newcomers take even longer. Please don’t lose the courage to persevere. Grit your teeth and get through this stage. When your sales start successfully, you consider product promotion and expansion based on competition, customer feedback, profitability, shipments and other factors.

To start the sales stage, you don’t necessarily need a lot of funds to stock up on goods. The most important thing for you at this stage is to spread your positioning and achieve sales. Whether you have goods in hand does not affect whether you can. Sale. The decisive factor that determines whether you start sales is your positioning in the eyes of your customer base, not whether you have the goods in hand.

Sales have been successfully launched. Next, let’s consider how to make your micro-business business bigger!

Tips:
The core value of micro-business is that it can bypass cumbersome channels and selection costs and quickly deliver truly valuable products to friends around you. Micro-business is a career that can be accumulated. Gradually, she can form a situation of accumulation and success. Just because a micro-business is simple to start and easy to operate does not mean it can be very easy to succeed.

The limit capacity of micro-business is 10%, that is, if one of every 10 friends is engaged in micro-business, you should consider avoiding the products they are engaged in instead of engaging with them Make the same thing.

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