How Korske Ara of World Photo Day Uses WordPress

World Photo Day: A WordPress Success Story

World Photo Day, founded by photographer Korske Ara in 2009, celebrates the art of photography annually on August 19th. This global event leverages the power of photography to inspire and connect people worldwide. The website, a key component of World Photo Day's success, is built on WordPress.

Korske's choice of WordPress stems from its ease of use and extensive plugin ecosystem. The site utilizes the popular Avada theme, complemented by a blend of free (Yoast SEO, Akismet, WooCommerce) and premium (Gravity Forms, WPML, The Event Calendar PRO) plugins. This combination allows for customization and efficient management of the site's diverse features.

Website Goals and Functionality:

The primary objective of worldphotoday.com is to host a global photo gallery and competition, enabling participants to share their perspectives and stories. The site facilitates participation, providing information and resources for photographers of all skill levels. It also serves as a platform to promote the event and inspire reflection on photography's power.

Growth and Scalability:

Initially hosted on Linode and Digital Ocean, the website's architecture has evolved to meet the increasing demands of large photo uploads. World Photo Day is now transitioning to a scalable Amazon AWS infrastructure (EC2, S3, EBS, Lambda, Rekognition) to ensure seamless performance during peak traffic periods. Automated backups using AWS CloudWatch further enhance data security and reliability.

Marketing and Community Building:

Korske's marketing approach has been organic, prioritizing community engagement. Social media platforms like Facebook and Twitter played a crucial role in the event's early growth. Today, a combination of online and offline networking strategies continues to expand World Photo Day's reach. The team, which has grown to include software engineering students, digital marketing interns, and various partners, utilizes Wrike for efficient task management.

Future Plans and Lessons Learned:

Future developments include website translation for global accessibility and migrating plugin-managed features to a custom web application. WordPress will continue to serve as a marketing and e-commerce platform (via WooCommerce).

Korske's journey highlights the importance of consistent effort and perseverance. He emphasizes the value of discipline and determination over rigidly defined strategies. His experience underscores the power of creating value for others as a foundation for business growth.

Frequently Asked Questions (FAQs):

• How does Korske Ara use WordPress? He uses WordPress for website management, leveraging themes and plugins to create a functional and visually appealing platform.

• What is World Photo Day's significance? It's a global celebration of photography, encouraging participation and promoting the art form's power to connect and inspire.

• How can I participate? Share a photo on August 19th using #WorldPhotoDay on social media or the World Photo Day website.

• Who is Korske Ara? The founder of World Photo Day, a photographer passionate about the art form's ability to connect people.

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