Doodles x McCafe: Unlocking Holiday Magic with Every Sip

Starting November 18th, McDonald's will feature Doodles' unique artwork on 100 million McCafe holiday cups at restaurants across the US.

McDonald’s has announced a new partnership with Doodles, bringing a touch of holiday magic to McCafe beverages. Starting November 18th, Doodles' artwork will grace 100 million holiday cups at McDonald's restaurants across the US.

Customers who purchase a McCafe drink through the McDonald's app will receive a special code. This code can be used to redeem a pack of digital collectibles featuring McDonald's x Doodles items on Doodles' online platform, the Doodles Stoodio. Whether you're enjoying a hot coffee or a seasonal favorite, you'll have a chance to unlock some cool digital art to enjoy and share online.

This partnership marks a significant step in the world of NFTs, as big brands continue to find innovative ways to connect with their fans. According to Tariq Hassan, McDonald's chief marketing officer, Doodles was chosen not only for their digital art, but also for their brand, which embodies a spirit of fearlessness and community.

“Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape,” Hassan said. “They span beyond digital assets — an entertainment brand in itself with a fearless community.”

This partnership is also part of a broader trend, where NFT brands are increasingly joining forces with non-digital companies to reach new audiences. Earlier this year, Walmart began stocking shelves with toys from the NFT brand Pudgy Penguins. Doodles' collaboration with McDonald's takes this integration to a whole new level, showcasing how NFTs can make their way into mainstream life.

With every McCafe drink ordered through the McDonald's app, fans will unlock a digital pack that adds even more fun to their holiday experience. Each pack includes McDonald ”’s-themed digital wearables and a special pass to watch Dullsville and explore the Doodleverse, Doodles’ unique digital world.

The campaign will also feature new music from Doodles Records and an animated holiday short. To top it off, the McDonald's Times Square billboard will be adorned with Doodles artwork, spreading the festive cheer to millions in New York City throughout the holiday season.

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