According to news on September 3, entering September, the mobile phone circle has finally become lively, and the battle between the two technology giants Huawei and Apple is about to begin. At 1:00 am on September 10th, Beijing time, Apple will hold an autumn conference to launch the iPhone 16 series. Huawei will follow closely and will hold the Huawei Extraordinary Brand Ceremony and Hongmeng Zhixing new product launch conference at 14:30 that day, releasing its first tri-folding screen mobile phone.
Today, the market research organization TechInsights issued an article stating that "China is once again staged in the battle between Apple and Huawei."TechInsights said that Apple usually experiences a sales boom in the third quarter due to new product launches, resulting in a significant increase in market share in China.
Huawei follows Apple in launching a three-fold mobile phone. This strategic decision shows careful consideration and keen insight.
If the release interval between the two is longer, it may cause a large number of consumers to choose the iPhone 16 series, thereby reducing the possibility of them considering the Huawei tri-fold.
TechInsights data shows that in the first and second quarters of 2024, Huawei’s market share in China exceeded Apple.
TechInsights pointed out that Huawei is determined to maintain this leading position in the third quarter, and this strategic move is expected to limit Apple’s sales to a certain extent while attracting some Apple users.
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