DSCC: In the second quarter of 2024, Mini LED surpassed OLED for the first time to take the top spot in high-end TVs

According to news from this site on September 2, according to an article by market research organization DSCC on August 26, local time, Mini LED will surpass OLED for the first time in the second quarter of 2024 to take the top spot in high-end TVs. Overall high-end TV shipments increased by 44% year-on-year in the second quarter of 2024; after eight consecutive quarters of year-on-year revenue declines, overall high-end TV revenue achieved year-on-year growth in the second quarter, with an increase of 28%. Specifically for Mini LED TVs and OLED TVs, total shipments of the former increased by 68% year-on-year, and revenue increased by 60% year-on-year; while total shipments of OLED TVs increased by 21% year-on-year, and revenue increased by 5% year-on-year.

If Mini LED TV and OLED TV are calculated as a whole market, then

1. Mini LED TV’s share of shipments and revenue last quarter was 54%, a reversal from the same period last year. This is also the first time that Mini LED TV has surpassed OLED TV in two major market indicators.

Broken down by brand, the top four high-end TV manufacturers in the second quarter of 2024 are still Samsung, Hisense, LG, and TCL, while 2. Xiaomi has pushed Sony out of the fifth place.

This website noticed that among the above 6 manufacturers, 3. Three Chinese companies have experienced rapid growth in shipments and revenue; the other three non-Chinese companies have poor data performance and their revenue share has declined. decline.

TCL successfully regained the top spot in Mini LED TV shipments held by Samsung for three years in the second quarter of 2024, and the gap in revenue share between the two companies in this field was also narrowed to less than one percentage point. .

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