Sharp is embarking on a transformation and may take over screen orders for [switch successor models]-Hardware Review-php.cn

Sharp is embarking on a transformation and may take over screen orders for [switch successor models]

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Release： 2024-08-22 18:47:03

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According to the latest report from Nikkei, Sharp is actively adjusting its business strategy to cope with the long-term deficit in its LCD panel business. Recently, Sharp announced a major decision, deciding that its factory in Sakai City will officially end the production of LCD screens for traditional TV products on the 21st of this month.

夏普正在着手转型，或将接手 [ switch 后继机型 ] 屏幕订单

With the rise of new display technologies such as OLED, the market demand for LCD screens has significantly reduced, posing huge challenges to traditional LCD panel manufacturers such as Sharp.

Therefore, Sharp has set its sights on a market segment with greater potential - the gaming console field.

According to people familiar with the matter, Sharp is actively in contact with Nintendo, trying to take over screen orders for "Nintendo Switch successor models" from the world-renowned game company, using this as an important opportunity to restart profit growth.

夏普正在着手转型，或将接手 [ switch 后继机型 ] 屏幕订单

In order to achieve this goal, Sharp has conducted a lot of technical development and product testing work behind the scenes, striving to meet Nintendo's stringent standards in terms of image quality, response speed, power consumption, etc.

Sharp's Chief Financial Officer (CFO) Kosaka Akio revealed at a public press conference in early August that the company is accelerating the development of "new applications" in the field of small and medium-sized screens, and expects these new products to be officially launched in October 2024 Put into production. The market generally interprets that the "new applications" mentioned by Kosaka Kosaka point to the game console market, especially Nintendo's upcoming Switch successor.

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