Four years after giving up, Hema was revealed to have restarted the 'front-end warehouse' model in Shanghai

News from this site on August 21, latepost reported that Hema is re-piloting the front-end warehouse model it abandoned four years ago in Shanghai, and the person in charge is Sun Shuo (nick name: Danquan). Note from this site: Front-end warehouse refers to a model that is different from traditional warehouses that are far away from the final consumer group, and that builds warehouses near communities. This model can greatly improve the timeliness while ensuring the freshness of fresh products, and at the same time save operating costs compared with offline stores. With the help of the front warehouse model, Hema can provide delivery services within 3 kilometers and 30 minutes, thus serving areas that are not covered by Hema Fresh Stores. Corresponding to this is the rear compartment. Back warehousing refers to storing products far away from the production base. Back warehousing is mainly used to centrally manage product inventory, save costs and increase profit margins.

1. Sam: About There are 400 front-end warehouses, and the transaction volume in 2023 will exceed 40 billion yuan.
2. 美团: The total transaction volume is 200 billion yuan and it has about 9,000 flash positions.

Major players in fresh food e-commerce:

1. Hema# #
2. dingdongbuyicai
3. pupu supermarket
4. Meituan Xiaoxiang Supermarket: More than 680 front-end warehouses.

Hema’s front-end warehouse experience:

Over 70 Hema stores were opened in 2019 station, and later transformed into a community supermarket Hema MINI.

The reason why Hema rearranges the front warehouse:

Inspired by Sam’s success.
• Improved online order forecasting and inventory management capabilities.

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