Xiaomi's mobile phone shipments accounted for nearly 40% of the global increase in the first quarter, reaching tens of millions

Under the spotlight of Xiaomi Motors’ rapid progress, the performance of Xiaomi’s mobile phone business seems to have been ignored by many people. According to CNMO, a blogger recently announced data that in the first quarter of this year, global mobile phone shipments increased by 27 million units year-on-year. Among them, Xiaomi mobile phone shipments increased by 10 million units year-on-year, accounting for nearly 40% of the global shipment increase. It can be said that Xiaomi is the "locomotive" for the growth of global mobile phone shipments.

1. Market Growth
In April this year, market research organization Canalys released a report stating that global smartphone shipments will increase by 11% year-on-year in the first quarter of 2024. %.

2. Manufacturer market share

• Samsung: 20% (market share returns to the top)
• Apple: 16%
• Xiaomi: 14% (competitive advantage of new mass-market model Redmi A3)
• Transsion : 10%
• OPPO: 8%

3. Specific market share changes

• Samsung and Apple: Both declined year-on-year
• Xiaomi: expanded by 3 percentage points

  

  Domestic market:

1. Huawei regained the first place in the Chinese mainland market.
2. OPPO, Honor, vivo, Apple ranked second to fifth (Canalys data).
3. Honor and Huawei are tied for the first place in mainland China’s market share (IDC report).
4. vivo tops the sales list, followed by Honor, Apple, Huawei and OPPO (Counterpoint data).

Xiaomi mobile phones did not enter the top five in China in the first quarter, and their performance in overseas markets was significantly better.

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