It's so fierce that Nokia will be sold out in 2024

To a certain extent, people fall in love with the replica Nokia again, not because of its excellent design, but because of the aesthetic fatigue of the homogeneous design of modern smartphones and the overload of information in the era of information explosion. load, and the incomparable nostalgia for the emotional resonance between people in the real world due to value collisions.

The mobile phone market, which has been silent for a long time, has suddenly become lively recently.

However, it is not the popular fried chicken "Guo Huami OV" that is stirring up the trend, but the "obsolete mobile phone king" Nokia, which has faded out of people's sight for a long time, and its classic mobile phones that have been released for 25 years. Type 3210.

Although the official launch of Nokia 3210 was just an ordinary Friday, this could not stop the enthusiasm of workers to "fish". A few hours later, this classic model was sold across the board. Netizens who have not yet grabbed this classic model were shocked and regretted that their hand speed and Internet speed could not match the speed of the classic replica.

The sudden sellout even surprised Nokia, which has long been accustomed to being a little transparent. It excitedly but helplessly informed everyone through Weibo that "currently all major warehouses are out of stock. All that’s left is memories and expectations.”

But then, Nokia seemed to have come back to its senses, and finally caught the overwhelming wealth, and quickly issued a replenishment notice to the "Nokia fans" who were looking forward to it. A gentle reminder to "go back in time".

"I have received the reminder message, and the factory production line is bursting with sparks." (Photo/Sina Weibo @Nokia Mobile) #🎜🎜 #

Netizens who have paid for Nokia in the past are urging Nokia to quickly increase production capacity, while also calling on the official to quickly launch replicas of other classic models. Some netizens even yelled: "Who said my next mobile phone must be a touch screen one?" , who wouldn’t be tempted?"

Perhaps, Nokia itself did not expect that the Nokia 3210, released on the eve of the millennium, would still be able to dominate 25 years later.

You know, this true "machine king" that once sold 160 million units, even if it is "reproduced" and reborn today, compared from any angle, it is difficult to fit into this mobile phone. The contemporary society built by the Internet and smartphones -

For example, the straight straight body and the nine-square grid keyboard full of "memories" are almost all ancient design languages. Today's "mobile phone users" who have been "domesticated" by touch screens and face unlocking will become more accustomed to or subconsciously press their fingers on the side of the fuselage, and then think about it in confusion for a long time before realizing that the power button should be on the front.

Another example is the packaging that is sold directly with plastic shells and plastic films. Many people were surprised and happy after receiving the goods, as if they had bought something more high-end than the "Maimai Walkie Talkie" toys, even unboxing them as if to "consecrate" the figures, very carefully.

Another example is the built-in WeChat and Alipay, two essential software. Although you need to bind it in advance with your smartphone before logging in to Alipay, it only has the most basic function of displaying payment codes.

Of course, it can also use the Himalayan and Migu music built into the system, but they are only "castrated" audio-visual software, which makes young people who have never used a non-smartphone call " incredible".

And this is not the most incredible thing.

Nokia even gave 12 reasons for giving 3210 "krypton gold". (Picture/Nokia mobile phone official account)

If there is a feature more incredible than these, it is the Nokia 3210 that supports 4G full network communication - it cannot connect to WiFi! Can’t connect to WiFi! Can’t connect to WiFi!

After confirming the authenticity of this point, I spent 5 minutes to confirm again: this is a mobile phone, not a "Nono Walkie-Talkie".

After all, even if it cannot download other apps, it can still play and only play Snake; even if it cannot scan codes or anything else, it can still maintain the most basic communication, payment and entertainment functions - —Looking at the various smart watches on the market, these functions may seem trivial, but they are all the most basic.

And these fatal shortcomings have all become advantages in the eyes of "Nuo fans".

On social media, many young men and women who successfully grabbed the Nokia 3210 showed off the finished photos taken with this classic mobile phone, praising the photos taken by the Nokia 3210 as "excellently like what a CCD camera brings" "It has a smooth leather atmosphere" - although the camera of this mobile phone is only 2 million pixels, in the eyes of outsiders, "it is basically the level of taking pictures with a door lock."

On social media, some people shared photos taken with Nokia 3210, while others commented that taking pictures with it is "better than using CCD". (Picture/Screenshot of Xiaohongshu)

There are even young people who have tasted the "sweetness" and regard Nokia 3210 as a replacement for CCD cameras. The reason is also very simple - in the current second-hand digital product market, a CCD camera costs 500 yuan to trade, and more popular models require a higher price to buy.

However, what young people now have in front of them is a CCD camera that can make calls and support 4G Internet access, and the price is cheaper than a CCD camera.

As soon as I posed, held the Nokia 3210, and put in a few completed photos, I became a true fashionista, and my mood to place an order immediately reached its peak.

02

Besides replicating, the only thing Nokia can do is replicating?

The feelings and "memory killing" brought by the replica make young people who are addicted to the Y2K trend crazy about it, not to mention that the Nokia 3210 itself is a mobile phone born in the millennium. Nokia deliberately added a "retro" flavor in the advertisement released for the 3210: "Now, the millennium is back, let the new Nokia 3210 bring back the memories of Y2K."

The advertisement released by Nokia for the 3210 specifically emphasized "Classic Re-Engraving" and "Y2K Memories". (Picture/Nokia mobile phone official account)

In the comment area of ​​Nokia’s official Weibo, there are many people born in the 80s and 90s who are in the ocean of social media.

Some people recalled their first Nokia mobile phone, while others hoped to reproduce other classic models - this was quickly supported by everyone.

Fanatical "believers" may not know that this is not the first time Nokia has reproduced a classic model of the past.

The Nokia 3310 replica released in 2017 attracted many young people under the age of 30 to buy it as soon as it was launched, and sold more than 10 million units within two years.

The Nokia 105 series released later became Nokia’s sales leader for a time. In 2022, Nokia revealed on its official Weibo that the global sales of its 105 series exceeded 200 million units.

However, today’s Nokia mobile phones are just wearing the coat of the Nokia brand, and their core is already another torso.

In 2016, several former Nokia managers bought back some "unnecessary additional businesses" including the mobile phone business from Microsoft, and then founded a mobile phone company called "HMD" in Finland. After its establishment, HMD kept up with the trend and released Android smartphones with the times. At the same time, it continued to reproduce classics and launched a variety of Nokia classic mobile phones - but most of them were mainly used for making calls and sending text messages, and had almost no photography functions. There is no "backup machine".

As for "Real Nokia", which is no longer engaged in the mobile phone business, it has transformed into a manufacturer of network communication equipment. (Photo/Visual China)

Open Nokia’s official online store. The main products promoted in the live broadcast room are feature phones with “large icons”, “large fonts” and “button functions”. Netizens who were watching posted comments to express their nostalgia, and tentatively asked the anchor "if I can use WeChat and mobile payment."

Many people should remember that Nokia has also released many smartphones. The Nokia Lumia series equipped with Windows Phone was almost Nokia's "last glory" in the mainstream market. Its design language of high saturation and large color blocks was unique among the "black, white and gray" touch screen machines at the time.

Then, there is no more.

Nowadays, most of Nokia's smartphones have disappeared without a trace. The only smartphone still on sale in the official mall - Nokia C31, is already an "entry-level" product released two years ago and costs less than 700 The price of RMB 10,000 cannot make any splash in the smartphone market.

What’s interesting is that until the launch of the Nokia 3210 replica, the sales of various Nokia mobile phones were mediocre for a long time, and very few people really paid attention to it - you must know that modern people’s lives are inseparable from social software and streaming media platforms , no one cares about a functional phone that can only make calls and send text messages, let alone make money by selling it.

A functional phone that can only be used to make calls and send text messages, almost no one pays attention to it. (Picture/2010 Spring Festival Gala)

HMD, which hoped to return to the world with the Nokia brand, obviously failed to revive Nokia's past glory, which is sad but slightly ironic. In February this year, HMD announced that its brand licensing contract with Nokia would not be renewed after it is terminated in 2026, and it would instead develop its own brand of mobile phones. The latest HMD mobile phones have now landed in overseas markets.

In a sense, the Nokia 3210 can recreate its glory, but it may be just a flash in the pan - no one knows whether HMD, after abandoning the Nokia brand, will rely on replicating classic models to create sales.

03

In the information age, everyone is a slave to their mobile phones

According to the production announcement released by Nokia’s official Weibo, the new batch of Nokia 3210 will be released at 8pm on May 31st.

Although the time has not yet come, more than ten thousand people have pressed the "reservation" button on major online shopping platforms, eager to get the full price. They can only make calls and send messages, and the rear camera is only 2 million Pixel's "backup machine".

The popularity of Nokia continues unabated, which to some extent reflects the increasingly boring phenomenon of smartphones - except for changing the shell, stacking cameras, and playing with the screen size, smartphones can no longer be revolutionary. sexual breakthrough. In comparison, all the feature phones that have been designed in the past are, if not eye-catching, at least dazzling.

Back then, many feature phones were flourishing in design, such as the Nokia N95 that became a hit in 2007. (Photo/Visual China)

But this is not the underlying reason why Nokia 3210 suddenly became popular. On social media, some netizens left a message under a note discussing "3210 cannot use WeChat": "It would be great if I could always use this boring phone."

This is like a contrast, reflecting the contemporary people The reality of being trapped in a mobile phone screen.

As early as 2016, when everyone had a 4G mobile phone, a research institution conducted a social survey on the use of mobile phone software. The results showed that each person used mobile phones for an average of more than 2 hours a day; and by 2023 In June, data from China Mobile Internet's semi-annual report released by QuestMobile2023 showed that each person spent 7.2 hours on the Internet in a single day per month, a year-on-year increase of 7.7%.

When everyone’s lives are surrounded by mobile phones, mobile phones seem to be like a black hole, sucking people in 24 hours a day. The day people lose their mobile phones or disconnect from the Internet, they seem to have lost their souls. They cannot walk, drive, order takeout, transfer money, and do not understand what is happening at the moment.

In his book "Amusing Ourselves to Death", Neil Postman extended the view of "medium is metaphor" based on McLuhan. The implication is that the medium uses a hidden but beneficial suggestion. To define the real world, the form of the medium is more important than the content.

In an era of overwhelming information, mobile phones have become a hidden metaphor, responsible for building an information cocoon, providing specific content for entertainment and entertainment, and guiding our thinking about the real world. Everyone, to varying degrees, Become a slave to your mobile phone.

In an era of overwhelming information, everyone is a slave to their mobile phones. (Picture/Unsplash)

Because of this, many young people who were born in the mobile Internet era have tried to choose to stay away from the flood of information and return to the simple and direct real world. They choose to switch to using apps where they cannot browse apps and can only make phone calls and Function phone for sending text messages.

To a certain extent, people fall in love with the replica Nokia again, not because of its excellent design, but because of the aesthetic fatigue of the homogeneous design of modern smartphones and the overload of information in the era of information explosion. And I miss the emotional resonance between people in the real world due to the collision of values.

But this kind of nostalgia has nothing to do with the popular old mobile phones themselves.

In the final analysis, even Nokia, which can bring people feelings and memories, its final destination is just a scrap recycling bin and becomes an alternative "electronic waste", even if its price is only 379 yuan.

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