Samsung, Apple, and Xiaomi rank among the top three. European smartphone shipments in Q1 2024 will increase by 10% year-on-year.

IT Home News on May 23, according to the latest report released by Counterpoint Research, European smartphone shipments increased by 10% year-on-year in the first quarter of 2024, ending the consecutive year-on-year decline since the third quarter of 2021.

IT Home with major brand performance:

1. Samsung: 32% market share, shipments increased 7% year-on-year
2. Apple: 25% market share, shipments declined year-on-year 1%
3. Xiaomi: 18% market share, shipments increased by 11% year-on-year
4. realme: 4% market share, shipments increased by 59% year-on-year
5. Honor: 4% market share, shipments increased by 67% year-on-year

Commentary on market dynamics:

Counterpoint deputy director Jan Stryjak said that the European market’s return to growth is exciting, but caution is still needed. Macroeconomic conditions are improving, and new devices from companies such as Samsung, Xiaomi and Honor are stimulating the market. Bring positive emotions. Samsung has seen year-over-year shipment growth with the Galaxy S24 series. Honor surpassed OPPO and occupied the fifth position for the first time.

Outlook:

Stryjak believes that the European market is showing signs of recovery but still faces challenges. The market is expected to grow in the low single digits for the remainder of 2024, but not quickly return to pre-pandemic levels.

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