[Global Network Technology Comprehensive Report] News on April 21, according to the latest report released by market research organization Canalys, in the first quarter of 2024, the Indian smartphone market showed strong growth momentum. In this fiercely competitive market, top brands such as Samsung, Xiaomi and vivo are competing fiercely, and the market shares between the three are almost the same, forming a tripartite situation.
1. The report shows that in the first quarter of this year, the sales volume of the Indian smartphone market reached 35.3 million units, an increase of nearly 5 million units compared with the same period in 2023, and a year-on-year growth rate of 15%. This growth rate reflects continued demand for smartphones in India and market dynamism.
- Among the major brands, Samsung ranked first with shipments of 6.7 million units, followed by Xiaomi and vivo, ranking second and third with shipments of 6.4 million units and 6.2 million units respectively. . OPPO (excluding OnePlus) and realme also achieved good results, with shipments reaching 3.7 million and 3.4 million units respectively.
1. Successful launch of Samsung Galaxy S24, AI features and marketing campaign boosted sales.
- Xiaomi has successfully implemented its mass market 5G strategy and achieved growth through the Redmi 13C 5G and Redmi Note 13 5G series.
- Motorola, Infinix and Apple also achieved double-digit growth.
- Apple iPhone 15 models, driven by price cuts and promotions, have won the favor of consumers.
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