Beyond Korea! China's smartphone OLED screen shipments rank first in the world

[CNMO Technology News] According to CNMO, South Korea has given up its first position to China in the market share ranking of small and medium-sized OLED displays for smartphones and tablets.

The latest data released by market research company Sano shows:

1. In the first half of 2024, Chinese display companies accounted for 50.7% of global smartphone OLED display shipments.

   • An increase of 10.1 percentage points from the first half of 2023 (40.6%).
   • The total market share of Korean companies such as Samsung Display and LG Display dropped from 59.4% to 49.3%.

2. China’s smartphone OLED display market share reached 53.4% ​​in the first quarter, occupying the top spot for the first time.

   • Based on half-year calculation, its market share is 50.7%.

3. From a single company perspective, Samsung Display still tops the list with a market share of 43.8%, but this has dropped significantly from 51.6% in the same period in 2023.

   • China’s BOE (13.8%) is in second place.

According to Korean media analysis, this is largely due to the fact that Chinese smartphone manufacturers such as Huawei, Xiaomi, OPPO and vivo have launched a series of smartphones using Chinese-made OLED displays. Visionox's share nearly doubled from 7.4% in the first half of 2023 to 11.3% in the first half of 2024.

Related reports Since losing the No. 1 position in the LCD market to China in 2021, Korean display manufacturers have been focusing on the OLED display market. The small and medium-sized OLED display market is considered a key battlefield in the OLED market because it is by far the largest and most profitable market.

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