Global smartphone sales in Q2 2024 will increase by 6% year-on-year, with Samsung maintaining its leading position

Technology News On July 15, according to data from Counterpoint Research’s smartphone 360 ​​monthly tracking report, global smartphone sales increased by 6% year-on-year in the second quarter of 2024, setting the highest year-on-year growth rate in three years. Among them, Samsung maintains its leading position, thanks to the strong continued sales of the AI-focused Galaxy S24 series and earlier product updates of the best-selling Galaxy A series. fenyeGlobal smartphone market share

Second quarter of 2021 to second quarter of 2024

1. Apple: Sales remain flat, and new iPhones equipped with Apple Intelligence are expected to drive demand for upgrades and replacements.
2. Xiaomi: The fastest growth in the second quarter, with a year-on-year growth of 22%.
3. vivo: Grown by 9% year-on-year.
4. OPPO: Focus on improving profitability, accounting for 8% in the second quarter of 2024, but sales fell by 16% year-on-year.

Market structure

• The cumulative share of the top five brands fell year-on-year, under pressure from Huawei, Honor, Motorola and Transsion Group.
• The share of the top ten brands is close to 90%, indicating a high degree of market integration and fierce competition.

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