Xiaomi Q2 ranks third in the African smartphone market! Bucking the trend, it grew by 45% and hit a new high in market share.

According to news on August 20, the latest report from market analysis agency Canalys shows that in the second quarter of 2024, the African smartphone market grew slightly, with a year-on-year increase of 6%, reaching 17.8 million units.

2. As focus on entry-level models weakened, Samsung's shipments fell 25% year-on-year, with shipments of 3.3 million units, occupying second place on the list with 19% market share.
3. In sharp contrast, Xiaomi bucked the trend and grew by 45%, with shipments reaching 2.1 million units and a market share of 12%, setting a record for market share in this region.

   

   1. Although Realme only has 5% market share in this region, it showed an astonishing growth of 137%, with shipments of 900,000 units, ranking fourth on the list.
4. OPPO’s expanded product line and focus on innovation through the Reno series have been well received by consumers, achieving a year-on-year growth of 39%, with shipments of 800,000 units, and a market share of 4%, ranking fifth.

   

   The African smartphone market is growing rapidly, but feature phones still account for 52% of the share:
5. Senior Analyst Manish Pravinkumar pointed out: "The African smartphone market is growing rapidly, but there are still many expansion opportunities."
6. " Addressing broader challenges such as consumer willingness to pay, digital literacy, high taxes on devices and currency volatility will be critical to unlocking the full potential of smartphone adoption in Africa.”

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