Xiaomi Q2 explodes in the Middle East! Shipments surged by 70%, almost ranking second in the market?

[ITBEAR] According to news on August 16, the latest data from the smartphone market in the Middle East showed that shipments in the second quarter of 2024 reached 11.5 million units. Compared with It increased by 20% over the same period last year. This data comes from the latest report from the well-known analysis agency Canalys.

Although Samsung's shipments fell by 5% year-on-year, it still ranked firmly in the Middle East with a market share of 28% due to the strong performance of its mid-range Galaxy A series and high-end Galaxy S24 series phones ( excluding Turkey) smartphone market leadership. According to ITBEAR, Xiaomi focuses on the mobile phone market below US$200, relying on highly competitive models such as Redmi A3, 13C and 13 4G to achieve significant growth of 70%, with shipments reaching 2.3 million units. Occupying 20% of the market share, ranking second.

Transsion Mobile achieved 3% year-on-year growth through aggressive pricing strategies and a deep understanding of the mass market, with shipments reaching 1.8 million units and a market share of 16%, ranking third. Apple's shipments fell 6% year-on-year to 1.1 million units, with a market share of 10%, ranking fourth. By strengthening its retail business in Saudi Arabia and Iraq, Honor mobile phones achieved a substantial growth of 67%, with shipments reaching 700,000 units and a market share of 6%, ranking fifth.

Canalys senior analyst Manish Pravinkumar pointed out that emerging brands are gradually narrowing the market share gap with leading companies in the region, a trend that is reshaping the competitive landscape of the Middle East smartphone market. In the short term, emerging brands need to make full use of the favorable economic environment to consolidate their local market base, including expanding retail operations, optimizing product lines, and prioritizing profitability while maintaining channel confidence.

For mature brands, the focus should be on leveraging GenAI technology to innovate, expand their ecosystem, and incorporate sustainable development practices to enhance customer stickiness to stay ahead in the fierce market competition. status. -->

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