Vivo Cheng Gang: User Happy is the origin and closed-loop end point of all vivo's work

On August 8, the theme salon "Counterpoint Industry Dialogue: Insights into the Rise Cycle of China's Mobile Phone Market" was successfully held. Many industry experts, media reporters, and business representatives gathered in Shenzhen to discuss the current status and trends of the domestic mobile phone market in 2024, business solutions and solutions Conduct in-depth discussions on issues such as social value creation and jointly explore the road to industrial development. Cheng Gang, Vice President of Vivo and President of Vivo China, was invited to attend the event and delivered a keynote speech on "Doing it from the Heart, Flying Geese to Go Far". He said that meeting and exceeding expectations to meet the needs of users and making users happy are the reasons for all results. It is the origin of vivo’s work and the end of the closed loop. Only when users are satisfied can vivo have the ability and possibility to continue to satisfy its employees, partners and shareholders.

The mobile phone industry is stabilizing and picking up, with high-end and AI being the key opportunities

In the first half of 2024, the mobile phone market will stabilize and pick up.

At the salon event, Qi Yingnan, head of research for Counterpoint China, shared the latest industry data: China’s smartphone sales increased by 4% year-on-year in the first half of this year, and it is expected that full-year sales will rise to more than 270 million units. At the same time, he took the top three brands with market share in the first half of the year as examples and shared the manufacturers' layout and achievements in high-end product lines, software and hardware technology innovation, etc.

Based on observations of leading manufacturers, cutting-edge technologies such as premiumization and AI show strong driving force for brand growth.

1. vivo

vivo has been firmly ranked first in the market in the past 6 months. The vivo X100 series performs well in the price range of 4,000-6,000 yuan. Vivo X Fold3 ranks second in sales in China’s folding screen market.

2. User-oriented technological innovation

User-oriented technological innovation uses "exceeding expectations" tactics to break the existing status quo.

3. Roundtable dialogue

Cheng Gang, vice president of vivo and president of vivo China, Qi Yingnan, head of research for Counterpoint China, Qin Shuo, a humanistic financial observer, and Huang Lei, dean of Yicai Business School and founder of the Global School, focused on industry issues were discussed in depth.

1. The guests agreed that the essence of industry recovery is to create the ultimate user experience, and any business activities of enterprises must return to users.
2. Cheng Gang believes that companies must essentially return to user needs and truly solve users’ unsatisfied scenarios in the past. If a company can really do a good job, it will be chosen by users.
3. Cheng Gang said that doing a good job as a business is a social responsibility, and therefore, vivo’s corporate mission is to “create value for society and make the four stakeholders happy.”
4. Qin Shuo said that vivo has done a lot of work in creating consumer value. In this sense, the concept of duty is more positive, based on long-term investment, and is a duty that is highly related to R&D investment. .

At the end of the event

5. Huang Lei mentioned, "When the tide recedes, only those who consistently adhere to the essence of business can stand up."

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