Xiaohongshu's 11th anniversary letter admits the disease of large companies: big bureaucracy, delayed decision-making, and the need to start over

The letter mentioned that during the two organizational surveys conducted by Xiaohongshu people last year, from the daily feedback from classmates, we saw bad cases that deviated from the original intention of starting a business and only increased organizational consumption.

1. "For example, some students have a very strong official position. They don't get out of their own way. When encountering difficulties, they just push front-line students to do it and solve it; some leaders spend time every day analyzing the upper-level intentions word by word. Turning a blind eye to important issues that already impact user experience.”
2. "There are still some people in charge who don't understand the business scenarios, procrastinate and sway in decision-making, and repeatedly ask front-line students to submit plans, and they still don't make decisions after submitting 5 versions."

The founder also said in the letter: " These phenomena make me deeply feel the pain of front-line Xiaohongshu students. They often have no energy and miss opportunities. I also feel the bloat and entropy caused by the complexity of business and the growth of organizations.”

In order to deal with these problems, Mao Wenchao and Qu Fang stated in the letter that In the 11th year of Xiaohongshu, it is necessary to start over and maintain an agile and focused entrepreneurial team status.

They also said that they hope that Xiaohongshu people will always be agile, so that self-driven, flat, and agile small teams can make breakthroughs without being consumed in a bloated and complex environment; they hope that Xiaohongshu people will always be focused and contribute to " Provide space for "people who regard work as work"; we hope that Xiaohongshu people will always maintain the working habit of approaching users and customers and businesses.

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