China's mobile phone shipments reached 147 million units in the first half of the year: competition remains fierce

The China Academy of Information and Communications Technology recently released an analysis report on the operation of the domestic mobile phone market in June 2024. The data shows that in June 2024, the domestic mobile phone market showed strong growth momentum, with total shipments reaching 24.912 million units, an increase from the same period last year. A significant increase of 12.5%. Among them, 5G mobile phones have become the mainstream of the market, with shipments reaching 22.131 million units, a year-on-year growth rate of 27.8%, accounting for 88.8% of the total mobile phone shipments that month, demonstrating the rapid popularity of 5G technology and widespread recognition by consumers. The launch of new models was also active. A total of 26 new mobile phone models were launched that month, a year-on-year increase of 18.2%. What is particularly striking is that new 5G models accounted for 11 of them, with a year-on-year growth rate of 57.1%, accounting for 42.3%, further promoting the prosperity of the 5G mobile phone market.

1. Overall shipments

In the first half of 2024, the domestic mobile phone market continued to grow, with total shipments reaching 147 million units, a year-on-year increase of 13.2%.

2. 5G mobile phone performance

5G mobile phone performance is outstanding, with cumulative shipments reaching 124 million units, a year-on-year increase of 21.5%, accounting for 84.4% of total mobile phone shipments in the first half of the year, and deeply penetrating the mobile phone market.

3. New models launched

A total of 205 new models were launched in the first half of the year, a year-on-year increase of 1.0%. Among them, new 5G models accounted for 109 models, a year-on-year increase of 28.2%, accounting for 53.2%, highlighting the important position of 5G technology in the mobile phone industry.

1. In June 2024, domestic brand mobile phone shipments reached 22.043 million units, a year-on-year increase of 12.7%, accounting for 88.5% of mobile phone shipments that month.
2. New mobile phone models of domestic brands performed well. All new models launched in June were domestic brands, with a year-on-year growth of 30.0%.

Smartphones are firmly in the mainstream

3. Smartphone shipments reached 23.841 million units, a year-on-year increase of 14.3%, accounting for 95.7% of mobile phone shipments that month.
4. Cumulative smartphone shipments in the first half of the year reached 139 million units, a year-on-year increase of 11.6%, accounting for 94.7% of mobile phone shipments in the first half of the year.

Active release of new smartphone models

5. The number of new smartphone models on the market dropped slightly in the first half of the year (down 13.9% year-on-year), but still accounted for 72.7% of the total number of new models, indicating that the smartphone market is active And competition is fierce.

   

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