HMD Barbie flip phone confirmed for an August 28 launch, to be priced at €108/4,999 INR

HMD Global has confirmed that the Barbie Flip Phone, created in collaboration with Mattel, will be released on August 28. The initial announcement was made in February, where HMD revealed its partnership with Mattel to develop this retro-style device.

The Barbie Flip Phone, showcased at Mobile World Congress (MWC) 2024, aims to offer a simple, chic alternative to modern smartphones. Ruth Henriquez, Head of Consumer Products at Mattel EMEA, specifically stated that the collaboration will be an exciting moment for Barbie fans of all ages.

The phone features a bright pink border and the Barbie logo on the front. It includes a UNISOC T107 chip, 48MB of memory, 128MB of storage (expandable to 32GB), a 2.8-inch QVGA main screen, and a 1.77-inch QQVGA secondary screen. Additionally, it has a 30-megapixel camera with LED flash and a 1450mAh removable battery. Noteworthy, the Finnish retailer Multitronic had this same device listed on their website before. The model is TA-1681, which supports dual SIM and dual standby.

Priced at 4,299 INR (approximately $51) in India and 107.9 euros (approximately $118) in Europe, the Barbie Flip Phone supports dual SIM and dual standby. It is expected to ship after September 8.This announcement comes after HMD's launches of several smartphones in India, including the HMD Crest and Crest Max, and the recently launched 225 4G.

Hi Barbie! ????Coming 28 August ????. Be the First to Get It! ????Sign up now: https://t.co/XKep2MvuKO pic.twitter.com/Zp0XedBXwC

— HMD (@HMDdevices) July 29, 2024

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