According to news on July 18, BMW China recently announced that it would withdraw from the price war and decided to stabilize prices by reducing sales volume from July to ease the operating pressure on stores. This move has attracted widespread attention in the market and also highlights the strategic adjustments of luxury car brands in the midst of market changes. According to interviews with Red Star Capital Bureau, many well-known brands such as Volkswagen, Toyota, Honda, and Volvo have also decided to adjust their terminal policies starting from July, reduce terminal discounts, and even choose not to further reduce prices. This series of moves shows that the automotive industry is trying to get rid of the price war strategy of the past and seek a more stable and sustainable development path.
1. Although dealers of some brands such as Nissan, Mercedes-Benz and Audi stated that they have not yet received formal notice of price adjustments from the brands, they have a positive attitude towards the "volume reduction and price stabilization" strategy and will make dynamic adjustments based on market conditions. Adjustment. This kind of flexibility and foresight shows the keen insight and ability of these brands to respond quickly in the face of market changes.The above is the detailed content of The price war has come to an end, Volkswagen, Toyota, Honda and Volvo will adjust their strategies in July and reduce discounts. For more information, please follow other related articles on the PHP Chinese website!