Sony has decided to increase the price of Japanese electronic products by 10% starting from August 1

According to news on July 18, Sony announced today that it has decided to increase the prices of its consumer electronics products. The price adjustment involves multiple categories such as TVs, cameras and headphones, and the average increase is expected to be about 10%. The new pricing strategy will be officially implemented from August 1 to cope with the continued increase in raw material, production and logistics costs. Affected hot-selling products include Bravia
4K TVs, Blu-ray recorders, sound bars, as well as mirrorless cameras and lenses that are popular among photography enthusiasts.

1. According to the editor's understanding, this price adjustment decision is not a rash decision, but a necessary adjustment to ensure the company's stable operations and product quality against the backdrop of continued increasing pressure on the global supply chain. In recent years, with the rising prices of raw materials, increased energy consumption in the production process, and rising international logistics costs, the overall cost of electronic product manufacturing has continued to rise, placing huge operating pressure on enterprises.

2. Although this price adjustment was first implemented in the Japanese market, analysts believe that even if this price increase strategy is expanded to other markets, including China, in the future, its impact may be relatively limited. At present, Sony's share of mobile phones, TVs and other products in the Chinese market is no longer what it once was, and it is not the mainstream choice for consumers. In the field of cameras, although Sony still has a certain influence, its product positioning and pricing strategy are already on the high side, so small price adjustments may not be obvious to its target customer group.
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