'Pocket Pair' developer Pocket Pair forms joint venture with Sony Music Entertainment and Aniplex to promote the game

According to news from this website on July 10, with the popularity of the game "Phantom Parlu", Sony is also eyeing the benefits generated by this game. Sony Music Entertainment and its subsidiary Aniplex Co., Ltd. announced today that they will establish a joint venture company "Palworld Entertainment" with Pocket Pair. Officials also emphasized that the joint venture will cooperate with the Sony Group and be associated with the continued development of the Pocket Pair game "Phantom Parlu" to further consolidate the domestic and international licensing business of "Phantom Parlu" and accelerate the development of "Phantom Parlu" in the market. Diversification across the globe.

2. With the establishment of Huanshou Palu Entertainment and the strategic cooperation with Sony, it is not ruled out that this game will be launched on the PS platform in the future.

3. In addition, Huanshou Palu Entertainment will also be responsible for promoting and publishing a large number of peripheral goodies related to the game IP, so stay tuned.

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