Apple sales in China decline! China's mobile phone market rankings in Q2 2024: Xiaomi beats iPhone for second place, Huawei is the most eye-catching

According to news on July 8, the latest data shows that the sales of Apple mobile phones in the Chinese market are declining, while domestic mobile phone manufacturers are catching up. According to the latest report from W14-W26, an authoritative market research organization, vivo ranks first in the Chinese mobile phone market rankings in Q2 2024 with 11.95 million activations. Among them, Xiaomi surpassed Apple and ranked second with 10.63 million units, a year-on-year increase of 19.65%.

4. OPPO (including OnePlus, Realme): market share 15.17%
5. Huawei: market share 14.93%
6. Honor: market share 14.93%

Top six Middle:

• Huawei has the largest year-on-year growth, exceeding 40% (reaching 42.53%)
• Xiaomi, vivo and Honor followed, with growth of 19.65%, 7.17% and 6.93% respectively

2023:

• Apple Becoming the world's No. 1 smartphone sales
• But sales in the Chinese market are declining

The reasons for Apple's sales decline in the Chinese market:

• Apple dealers are facing difficulties
• Weak innovation
• The rise of domestic mobile phone brands

To boost market share, Apple’s crazy price cuts on iPhone 15 in the Chinese market led to an increase in shipments, but the advantage disappeared after the price cuts stopped.

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