With fierce competition and meager profits, Alphabet shuts down its agricultural AI technology company Mineral

According to news from this site on July 4, based on Mineral’s official website announcement and Bloomberg reports, Google’s parent company Alphabet closed its agricultural AI technology company Mineral today.

This site understands that Mineral was incubated by the X Laboratory, which gave birth to projects such as Waymo, and became an independent subsidiary of Alphabet in early 2023.
The company aims to analyze agricultural data through AI and robotics technology to achieve precise and clear field management, sustainably increase food production, and cope with the food supply crisis caused by climate change.

1. Mineral launches a “field buggy” that can take high-resolution agricultural photos.

2. By combining images collected by off-road vehicles with external datasets such as weather data, soil information and satellite imagery, the Mineral team can gain a clear, comprehensive view of their fields to help farmers make better decisions.

   

   However, Mineral has been facing profitability problems. The industry in which it operates is highly competitive and its profits are slim, making it difficult to find a suitable business model.
   Mineral, despite years of working with companies like berry business Driscoll's, has struggled to turn such deals into a stable revenue stream.

   

   After the closure of Mineral, Alphabet will provide relevant technology licenses to partners such as Driscoll's to continue to help achieve sustainable agricultural development goals.

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