On June 27, OnePlus held a summer performance ecological new product launch conference at the Beijing University of Technology Gymnasium. From OnePlus’ official pre-event warm-up, we can know that this event will be a “family bucket style” new product launch. This is indeed the case. OnePlus has released many new products such as OnePlus Ace 3 Pro, OnePlus Tablet Pro, and OnePlus Watch 2.

There is no doubt that OnePlus Ace 3 Pro is the first focus of the new product launch. Its arrival further deepens the product positioning of OnePlus Ace digital series performance ecology, and the product competitiveness of the Ace family camp will also increase. increase.

As a mobile phone officially defined as a "performance benchmark", what kind of surprises can OnePlus Ace 3 Pro bring us? Lei Technology was invited to attend the press conference and personally experienced this flagship phone, which is claimed to bring users an “eco-level flagship performance experience”.

OnePlus, which focuses on performance, still performs stably

Focusing on the performance track is OnePlus’ special skill to occupy a place in the fiercely competitive mobile phone market. Whether it is OnePlus 12, OnePlus Ace 3, or OnePlus Ace 3V, OnePlus insists on using leading processors, memory and other hardware configurations in the same range to form a competitive advantage through performance advantages.

As the annual performance benchmark, the Ace Pro series naturally strictly follows OnePlus’ consistent “product strength first” concept. In the previous warm-up, Li Jie, President of OnePlus China, made it clear that OnePlus Ace 3 Pro is Performance graduation machine in 2024.

In terms of hardware, OnePlus Ace 3 Pro will be equipped with Qualcomm Snapdragon 8 Gen3 platform, combined with the exclusive self-developed "Tidal Architecture" to provide strong performance, the storage solution is up to 24GB+1TB, and is equipped with LPDDR5X +UFS4.0 storage combination. In order to ensure the stability of long-term use, OnePlus Ace 3 Pro is equipped with the second-generation Tiangong heat dissipation system for the first time, equipped with a new 9126mm² 10,000-level VC heat dissipation, and also uses 2K supercritical thermal conductive graphite, low-temperature aerospace aluminum middle frame and AI global Temperature control management can quickly dissipate heat during high-load use, keeping the equipment low temperature and high performance.

Image source: OnePlus

In addition, OnePlus Ace 3 Pro has a 6100mAh ultra-large capacity glacier battery for the first time in the world, supports 100W super flash charging, and can be fully charged in a short time. This ensures that users can maintain a long battery life even under intensive use.

Users have increasingly higher requirements for mobile phone screens. It has become a routine operation for mobile phone manufacturers to provide screens with features such as eye protection and high refresh rate. The same is true for the performance-focused OnePlus Ace 3 Pro. It is equipped with a 6.78-inch 2780x1264 new 1.5K BOE screen based on 8T LTPO technology, which allows this screen to provide outstanding display effects and operating experience while reducing energy consumption. Coupled with OnePlus’ self-developed performance black technology, it can achieve the industry’s only native 120-frame smooth experience in large-scale heavy-load games.

For mainstream games such as "Genshin Impact" and "Peace Elite", OnePlus Ace 3 Pro has made technical optimizations in different directions, such as equipped with GSS game status communication technology, which greatly optimizes the in-game transmission and loading speed. Optimize the background keep-alive experience and further reduce power consumption in medium and low load scenarios.

Photo source: On-site filming by Lei Technology

It can be said that OnePlus, which focuses on the performance track, has performed stably enough on the Ace 3 Pro, both in terms of visible hardware configuration and behind the scenes. Invisible performance technology and machine use experience can all feel OnePlus's "product strength first" concept. However, in the highly involuted mobile phone market, volume performance is only one of the subjects. Whether OnePlus Ace 3 Pro can absorb the eye-catching effect brought by its performance advantages in other aspects, we will continue to see below.

In addition to performance, what else does OnePlus Ace 3 Pro have?

In terms of appearance design, OnePlus Ace 3 Pro is available in three colors: titanium mirror silver, green field blue, and supercar porcelain collector's edition, which are made of silver glossy glass, green skin-friendly leather, and white ceramic materials respectively. The first two color matching versions adopt an integrated same-color design, are equipped with a 3D metal middle frame, and are equipped with the familiar three-stage switch design.

Source: Lei Technology on-site filming

Personally, Xiao Lei likes the supercar porcelain collector’s edition made of ceramic the most. OnePlus said that the design is inspired by rare and scarce The "ceramic supercar" has a warm and delicate texture to the touch. Of course, the price of the supercar porcelain collector's edition is slightly more expensive than the other two colors. Friends who pay attention to the feel can consider it.

Imaging capability is an important consideration for many consumers when purchasing smartphones. OnePlus Ace 3 Pro is equipped with a Sony 50-megapixel outsole sensor that supports OIS optical image stabilization. At the same time, it is equipped with OPPO’s latest flagship ultra-clear image quality algorithm + ultra-light and shadow image algorithm + portrait background blur algorithm, making the image quality, light and shade, and portraits of photos more clear and three-dimensional.

Image source: OnePlus

The AI ​​image created based on the AI ​​large model has also added new functions. One is AI elimination, which can intelligently identify and eliminate passers-by with one click without manual selection; The other is AI cutout, one-click extraction to help users easily create secondary creations.

Some time ago, the live photo function of OPPO Reno12 was loved by many young and female users. Nowadays, this function is also used in OnePlus Ace 3 Pro, which not only supports social media publishing, but also supports full focus range, beauty, cover editing and other functions. What we are saying is that the exclusive time of OPPO Reno12 is too short. Although this is not a new feature, as more and more mobile phones support the release of live photos, this feature will most likely become standard on smartphones in the future.

Image source: OnePlus

I have to say that OnePlus Ace 3 Pro has shown a high level of sincerity and basically brought out all its special skills. Although OnePlus Ace 3 Pro performs well in terms of performance, I personally feel that there are still a few surprises.

Especially in terms of AI functions, OnePlus is one of the first domestic mobile phone manufacturers to equip mid-range phones with AI flagship functions, but OnePlus Ace 3 Pro still focuses on the familiar AI elimination, AI cutout, and AI voice Functions such as call summaries and AI article summaries have been optimized, but the envisaged cross-application and cross-terminal AI ecological interconnection functions have not been launched. This may be the direction that OnePlus can focus on in the next stage.

From a single category to a full ecology, the challenges OnePlus faces are not small

This summer performance ecology new product launch is the first "performance ecology" launch of the OnePlus brand, except for OnePlus In addition to Ace 3 Pro, OnePlus also released new products such as OnePlus Tablet Pro and OnePlus Watch 2. Among them, OnePlus Tablet Pro is the first domestic tablet equipped with the third-generation Snapdragon 8, and its performance configuration is currently the only one in the tablet industry. OnePlus Watch 2 provides professional sports and health, panoramic navigation and other fully intelligent functions.

After watching the entire press conference, I believe everyone has their own understanding. Xiao Lei believes that the focus of the press conference is ecology.

Source: OnePlus

Speaking of ecology, everyone should be familiar with it. From Samsung, Apple, Huawei to OPPO and vivo, many digital manufacturers are working hard to create their own product ecosystem, including but not limited to smartphones, PCs, smart watches, tablets and other digital products. Among the brands, Apple is considered to be a better manufacturer. It has turned the concept of ecology into a selling point, and has even become an important selling point of its products.

Judging from this press conference, OnePlus obviously also wants to build a “OnePlus Ecosystem”. Although OnePlus also released the OnePlus Watch in 2021, and has since released a number of headphone products, most consumers’ concept of OnePlus still remains on mobile phones, and the success of the mobile phone market has not brought any benefits to other products. Come too much influence to promote consumption.

The fierce competition on the ecological track is obvious to all. The reason is essentially the linkage between products and the stickiness of ecological users. On the product side, consumers tend to buy products under the same ecosystem, such as the “Family Bucket” product packages we often see on e-commerce platforms. When consumers become accustomed to the product linkage in a certain ecosystem, even if they upgrade to new ones later, they will be more inclined to buy in the familiar ecosystem unless a product ecosystem with a better experience emerges.

Image source: OnePlus

How to build the OnePlus ecosystem and let consumers understand the ease of use and practicality of the product is no small challenge. OnePlus is still focusing on the performance ecological field, and it can indeed put a clear label on products in the same camp. However, the product linkage between mobile phones, tablets, and headphones demonstrated at this conference is still a regular function. Perhaps OnePlus needs more cooperation in software ecology and service support to provide a more complete and rich user experience. , such as providing more cross-application functions, controls, etc. In this way, single products with super performance are no longer isolated islands, and a more three-dimensional product ecology will be formed.

The current advantage of OnePlus lies in product power. Building an ecosystem means opening up another path. The key is how to further enrich and improve these functions while maintaining leading performance, and ultimately form a complete ecosystem, which is the future important direction of development.

As usual, let’s take a look at the prices last:

OnePlus Ace 3 Pro:

12GB+256GB: 3199 yuan

16GB+256GB: 3499 yuan

16GB+512GB: 3799 Yuan

24GB+1TB: 4399 Yuan

Super Car Collector’s Edition:

16GB+512GB: 3999 Yuan

24GB+1TB: 4599 Yuan

OnePlus Tablet Pro:

8GB+128GB: 2799 yuan

8GB+256GB: 2999 yuan

12GB+256GB: 3299 yuan

16GB+512GB ：3699 yuan

OnePlus Watch 2: 1,799 yuan

Combined with the price, whether it is the product itself or OnePlus’ recognition in the performance mobile phone market, it all depends OnePlus Ace 3 Pro is a product that attracts a lot of attention and is well finished. Xiaolei also has reason to believe that such a product that pursues performance and gaming experience will become the next mobile phone choice for many ordinary consumers.

As for OnePlus Tablet Pro and OnePlus Watch 2, they are both performance benchmarks in their respective categories. You can buy a tablet product equipped with Snapdragon 8 Gen3 for 2,799 yuan, and you may not be able to ask for more. . The above products are currently on pre-sale and will be officially launched at 10:00 on July 3. Interested friends can learn more before starting.

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