nChain's Web3 App for ComplexCon Hong Kong Was Used by 30,000 People

nChain’s Web3 app for ComplexCon Hong Kong was used by 30,000 people to access the event and unlock special perks and features.

nChain’s Web3 app for ComplexCon Hong Kong was a massive hit, with 30,000 people using it to access the event and unlock special perks and features. But according to Thomas Moretti, one of the key members of the app’s development team, its biggest achievement was that nobody knew it was built on blockchain.

Moretti, who is the head of product development at the London-based firm, was part of its team on the ground at ComplexCon Hong Kong. Speaking to CoinGeek Backstage, he discussed how the team went about developing the app and why it was such a hit in Hong Kong.

The main goal for Moretti and his team was to deliver an app that catered to the needs of all attendees. Given that ComplexCon Hong Kong attracts a young and tech-savvy audience, the app had to be something fresh that attendees would actually want to use.

While blockchain apps have been around for years, the ComplexCon Hong Kong app stood out in that its primary focus was on delivering utility. For instance, users were able to generate digital collectibles from their tickets, which they could then use to access the event and unlock special perks.

“For people that look at the app, they may not know right away that there’s blockchain behind it. I think that’s part of the success… it’s simple to use. You don’t have to understand anything about NFTs,” he told CoinGeek Backstage reporter Claire Celdran.

However, the ease of use for the app users came at a cost for Moretti and his team, he said.

“The more you want it to be easy for the user, the more you have to do behind the scenes,” he shared.

As CIO Christine Leong revealed, the nChain team now intends to build on the app’s success in future events. Moretti added that the lessons learned at ComplexCon Hong Kong will inform future development and expansion of the app’s features.

The development path will also be shaped by the types of events—ComplexCon Hong Kong was fun-themed, which allowed the nChain team to experiment not only with their app’s features but also with future business events that might offer less latitude.

Watch: ComplexCon Hong Kong takes attendees on ‘phygital’ journey with nChain app

New to blockchain? Check out CoinGeek’s Blockchain for Beginners section, the ultimate resource guide to learn more about blockchain technology.

News source：https://www.kdj.com/cryptocurrencies-news/articles/nchain-web-app-complexcon-hong-kong-people.html

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